Important Questions about Telegram Mini App Monetization [FAQ]

Disclaimer: Originally posted in December 2024, this article has been updated for accuracy reasons. All strategies, technical specifications, and data points in this guide have been fact-checked by our Metization department specialists led by Ioannis Giouroukakis, in accordance with Monetag’s strict Editorial Guidelines.

Ioannis is the Head of Publishers at Monetag, who has helped over 500 developers integrate programmatic monetization into their Mini Apps.

Have you heard? Now, you can monetize your Telegram mini apps and get access to all the great advertisers Monetag has to offer. 

We know that you want to know more about this hot feature, so we’ve prepared a detailed guide with answers to all your questions.

Here’s a sneak peek: To monetize a Telegram Mini App effectively, developers must integrate a lightweight programmatic SDK, configure formats like Interstitials or Popups, and drive verified bot-free traffic.

Without further ado, let’s dive into the most frequently asked questions about monetizing Telegram mini apps!

#1 What is Monetag, and how is it different from other TMA monetization platforms?

In case you are not aware, Monetag is a popular platform for monetizing Telegram mini apps as well as other types of traffic.

Why do they choose Monetag for monetizing their Telegram mini apps?

We work with over 4000 direct advertisers and brands from all over the world and in various niches, so just about any mini app or website can be monetized — no user goes in vain.

Our advertisers are, in 80% of cases, web2 offers that are not tied to the internal Telegram ecosystem, so their number is huge and their budgets are unlimited. In other words, Monetag offers much broader opportunities to make real money from your mini app.

In addition to higher profits and deeper monetization, Monetag offers a priority program with multiple perks, a lucrative referral program to earn without actually monetizing, and a personal manager (for publishers with big and active audience) who will share all the tips & tricks in the book.

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#2 How does monetization of Telegram mini apps actually work?

Telegram Mini App Monetization is the process of generating revenue from Telegram-based applications by integrating programmatic ad formats like In-App Interstitial ads directly into the app’s web interface.

When it comes to mini app monetization, you have 3 options:

• SDK – a preferred option if you are very familiar with mini-app development.
• Smartlink – is your choice if you want minimal integrations, all you need to do is to place the link where it can be frequently clicked.
• Programmatic options – if you have a very large audience and are using a custom-built, open source app with programmatic methods already integrated.

No matter what you choose, you have complete control over your users’ ad experience. You determine the frequency – how often the ads are shown, and the triggers – when the ads appear. As an app owner, you have a better understanding of the logical moments in the user journey when ads should be shown.

All you need to make it work is to have a working Telegram bot, an HTTPS-hosted app, and JavaScript support in Telegram’s WebView, and to follow these 3 simple steps:

Step 1: Register on the Publisher Platform.
Step 2: Generate your unique Ad Tag.
Step 3: Embed the JavaScript snippet inside your app’s HTML index.

Integrating Monetag’s SDK into Web3 Mini App can take somewhere under two hours, while our documented Billiom Zombies TMA Case Study demonstrates a retention increase to 39% on the first day, and $180+/day earnings after integrating rewarded ads.

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#3 What ad formats are available in Monetag?

When it comes to monetizing your Telegram mini app, you have Rewarded Interstitials, Rewarded Popups, and In-App Interstitials. These rewarded formats, as their names imply, are commonly used for rewarded actions in your app, while In-App Interstitial is a passive format that displays automatically at set intervals without requiring user interaction.

What is Rewarded Interstitial?

So, how can you customize Rewarded Interstitials in your mini app?

• Placement
• Timeouts
• Frequency
• Rewards for watching ads

Here’s what the ads look like:

What is Rewarded Popup?

This format is designed for seamless integration into Telegram Mini Apps (TMA), and it’s very effective at maintaining a smooth UX and high value.

So, how can you customize Rewarded Popups in your mini app?

• Identify key actions you can connect to a reward
• Clearly explain the rewards is uppon-interacting with the ad
• Place the ad avoiding intrussive or misleading placements
• Define appropriate and valuable rewards for user motivation & trust

What is In-App Interstitial?

Different than the previous formats, the In-App Interstitials don’t require any user consent or interaction to be triggered, instead, they appear after a set period of time you define.

So, how can you customize In-App Interstitial in your mini app?

• Find the perfect time to insert the pause and not disrupt UX
• Set the timing and frequency to avoid overexposing
• Integrate the format withing a broader monetization strategy (even combining with rewarded formats)
• Monitor the performance thorugh your Monetag dashboard and optimize placement & impact accordingly

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#4 What will Monetag ads look like in my Telegram mini app?

We have ensured that your Telegram audience will only see quality ads from the following industries:

• Investment & Trading
• iGaming (licensed brands only)
• Financial
• Mobile Apps
• E-commerce
• Utilities & Software

Here are a few examples of ads that will appear in your Mini App:

In addition to keeping a close eye on fraudsters, our system provides the ability to disable any ad or group of ads at the publisher’s request if you suddenly become uncomfortable with something.

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#5 How does Monetag pay its partners?

One of the great features of Monetag monetization formats is that they don’t depend on seasonality, frequency of ad impressions, or number of clicks. This ensures that your Telegram app’s audience will continue to generate revenue, and your income will continue to grow as you display Monetag ad formats to your audience.

Publishers are paid on a CPM basis, and the CPM tends to be quite high for Telegram mini app traffic. Why is that?

Advertisers are buying audiences of users who have converted at a high price, and even taking into account a certain number of users who will not interact with the ad, the overall CPM for publishers is high.

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#6 What is the average CPM rate in Monetag?

First, let’s take a quick look at what traffic factors affect the CPM rate:

• GEOs  – What countries your audience is in
• Platform (iOS/Android) – Devices your audience is using
• Ad placement (set by publisher)
• Ad frequency (set by publisher)

Note that the rates are completely dynamic, can vary from mini app to mini app and depend on many other factors. You will see an approximate CPM on the dashboard during test days. Our optimization algorithm takes some time to analyze your traffic and assign the most profitable ads for your TMA audience. After a few days, your CPM rates may increase significantly.

Also, if your traffic quality is high, we can negotiate special conditions.

Disclaimer: All CPM rates and revenue figures are based on historical network data. Actual earnings fluctuate depending on traffic quality, GEO, and user engagement metrics.

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#7 Does Monetag have any requirements regarding the number of Telegram mini app users?

No, you can monetize your mini app regardless of its size. But remember: the bigger the audience – the more you can earn.

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#8 How to work with Monetag statistics?

At Monetag, we do not have real-time statistics. Why is that?

The statistics are updated within a few hours. We recommend that you view the final stats by EST at the end of the day. Some data from advertisers may be late or change within a certain period of time, because advertisers’ trackers may report impressions every few hours, etc.

Here’s what stats can look like:

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#9 When and how can I receive my earnings?

Our minimum withdrawal amount is $5 with PayPal, Skrill, or WebMoney, and $500 via Wire Transfer, Online Banking, or Revolut. Payment cycles are by default biweekly (on the 4th and 19th).

More detailed information on our payment methods and additional withdrawal methods can be found in this article.

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#10 If I have any questions, where can I ask the Monetag team?

For advanced API configurations and Postback tracking, please refer to Monetag’s SDK docs and GitHub repository.

Otherwise, we are always here to help!

So contact us via email and live chat in the account after registering and adding your Telegram mini-app.

We hope we managed to answer all your burning questions about monetizing Telegram mini apps. All in all, it’s a great way to earn more with high-quality, non-intrusive ads and diversify the user experience if you decide to use rewarded ad formats.

Happy monetizing, and see you at Monetag!