Propeller Ads Limited (Cyprus), Propeller Ads s.r.o. (Czech Republic), Propeller Ads Limited (Isle of Man), Propeller Ads HK Limited (Hong Kong) and Adtech Agency FZ-LLC (United Arab Emirates) (referred to as “Monetag”or “we” or “us” or “our”)  is a global performance advertising platform connecting advertisers and publishers through a broad range of ad formats and AI-powered optimisation tools.

Monetag’s advanced advertising technologies leverage the latest developments in artificial intelligence (“AI“) to deliver smarter and faster advertising experience across digital channels.

This Artificial Intelligence Policy (“AI Policy“) outlines how Monetag develops, procures, deploys, and governs AI and machine learning systems used in connection with its advertising services.

This policy applies to all AI Systems operated by Monetag, anyone engaged in AI-related activities on Monetag’s AI Systems and all users of Monetag’s Network, Platforms and services whose campaigns or content are processed by Monetag’s AI Systems.

Monetag is committed to responsible development, deployment, and use of AI systems within its Network, advertising Platforms and services, including Monetag’s campaign manager, programmatic solutions, advertising analytics infrastructure and audience intelligence tools (available at monetag.com) (collectively, the “AI Systems“), aiming to provide users with the ability to launch, manage, optimize, and scale their digital advertising campaigns more efficiently.

Our AI Systems consist of tools that may help users draft, create, manage, optimize, and analyze advertising campaigns, generate advertising content and audience insights, improve campaign performance, and automate marketing workflows, including through generative AI assistants and recommendation systems. These AI Systems are designed to enhance user productivity and improve the advertising experience from campaign planning and audience targeting to performance reporting and optimization.

Monetag uses AI and machine learning to power ad targeting, bid optimisation, fraud detection, and creative tools and specifically for the following purposes:

• Automated ad targeting & audience segmentation
• Algorithmic bid optimisation (SmartCPA, CPA Goal)
• AI-generated creative content (images, copy)
• Fraud detection & traffic quality scoring
• Anti-spam & content policy moderation
• User profiling for interest-based advertising
• Predictive analytics & campaign forecasting

Based on our current assessment, the AI Systems we operate are intended for advertising-related functions such as campaign set-up, optimisation, analytics and reporting, and are not designed or used for any purpose that would be classified as high-risk or prohibited under applicable law. We do not carry out extensive profiling or large-scale predictive analytics of the kind associated with high-risk AI.

User inputs, content, campaign data, queries, ratings, interactions with AI-assisted tools or AI-generated advertising content, and any other resulting outputs submitted to or received through our Network, Platforms and services may be processed by Monetag, and where applicable by our authorised subprocessors, for the purpose of generating responses and delivering the requested products and services. Monetag does not use personal data to train AI models. We may use aggregated, anonymised, or otherwise non-personal information to monitor, maintain, and improve the performance, accuracy, and reliability of our AI Systems and services, in accordance with applicable laws and our Privacy Policy.

Where a user has exercised their right to opt out of the use of their inputs for development of Monetag AI Systems, Monetag will not use or share any content inputted into, or received from our AI Systems for the purposes of use, refining, or otherwise improving our AI models and systems. This commitment applies for as long as the opt-out preference remains in effect. Users retain the ability to review and update their opt-out preferences at any time through the designated opt-out mechanisms made available within the applicable platform rules or privacy controls.

The following practices are strictly prohibited on Monetag’s Network, Platform and services:

• Subliminal and Manipulative Techniques: The deployment of AI systems that use subliminal techniques beyond a person’s consciousness, or that exploit psychological weaknesses or cognitive biases to distort behaviour in a manner that causes or is likely to cause physical, psychological, or financial harm.
• Exploitation of Vulnerable Groups: AI systems that exploit any known vulnerability of a specific group of persons, including vulnerability due to their age, disability, or specific social or economic situation, to distort the behaviour of those groups in a way that is likely to cause harm.
• Social Scoring: AI systems used by public authorities or on behalf of public authorities for general-purpose social scoring of natural persons.
• Real-Time Remote Biometric Identification: The use of real-time remote biometric identification systems in publicly accessible spaces for law enforcement purposes.
• Emotion Recognition in Prohibited Contexts: AI systems that infer emotions of natural persons in the context of the workplace and educational institutions, except for medical or safety reasons.
• Biometric Categorisation Based on Sensitive Attributes: AI systems that categorise natural persons based on their biometric data to deduce or infer race, political opinion, trade union membership, religious or philosophical beliefs, sex life, or sexual orientation.

The collection, use, and processing of personal data in Monetag’s AI Systems is conducted in accordance with our Privacy Policy.

All personal data in our AI Systems is used for the purpose it was collected and is processed on a clearly documented and legitimate basis.

AI systems are designed, procured, and configured to use the minimum amount of personal data necessary to achieve the intended purpose. Where anonymisation or pseudonymisation can achieve equivalent functional outcomes, such techniques are preferred.

The use of sensitive categories of personal data, including any information relating to, or capable of inferring, an individual’s health status, religious beliefs, political views, or sexual orientation, is strictly prohibited for the purposes of AI-driven targeting, profiling, or any related automated processing throughout Monetag’s Network, Platform and services.

Monetag’s Network, Platforms and services are intended for businesses and are not directed to, or available for use by, minors or persons lacking full legal capacity. We do not knowingly process the personal data of minors through our AI Systems, and AI-driven targeting of children is not permitted.

Monetag applies reasonable and proportionate safeguards designed to protect user safety, prevent harm to individuals, and maintain the integrity of its Network, Platforms and services. Ethical considerations and security requirements are embedded throughout our design and development lifecycle, with appropriate controls in place to detect, prevent, and report instances of misuse or abuse.

Where Monetag operates or deploys within its Network, Platform or services a chatbot, virtual assistant, or any other AI-powered system that engages directly with individuals, we will clearly inform users that they are interacting with an automated AI system rather than a human representative, prominently and at the earliest practicable point of engagement. Where our features incorporate or depend upon third-party AI platforms, such integrations will be clearly identified through designated markers, labels, interactive tooltips, codebase annotations, or such other notification methods as Monetag deems appropriate.

Each AI system deployed at Monetag is assigned measurable performance and quality thresholds, and any third-party AI vendors working with us must confirm their compliance status with applicable legislation and standards, and notify us of any AI incident that could affect our own compliance. AI system outputs, performance metrics, and anomaly events are logged in a manner that enables retrospective auditing.

Monetag recognises the fundamental importance of meaningful human oversight in the governance of AI systems and therefore in furtherance of this commitment, significant automated decisions with material consequences shall, where required by applicable law, be subject to human review. Our authorized personnel are empowered to intervene in, override, suspend, or fully deactivate any AI System at any time and without delay.

Further to the necessary controls implemented across our AI Systems, Platforms and services, our policies, procedures, and internal governance frameworks are subject to periodic review and revision to ensure ongoing compliance with applicable data protection laws, regulations, and recognized industry standards.

By using Monetag’s Network, Platform and services and when engaging with our AI Systems, you agree to comply with this AI Policy, including the following principles:

• not to submit AI-generated content that is deceptive or manipulative;
• not to target users using prohibited criteria;
• not to deploy AI systems on our inventory that violate this AI Policy;
• not to deliberately remove, conceal or manipulate AI-identification labels or metadata, and ensure that all AI-generated outputs or creative assets are properly labelled before submission into our AI Systems;
• exercise sound judgment when interacting with our AI Systems and independently evaluate any AI output or generated content for accuracy, reliability, and appropriateness prior to use or implementation;
  NOTE: you are solely responsible for compliance of your use of any AI System with Monetag Publisher Agreement, this AI Policy, Quality Guidelines and any special rules as may be applicable including those communicated via interface of any of our relevant platforms as well as to ensure same compliance of any results/outputs of such use. In no case shall Monetag be responsible or accountable for any of your activities or decisions engaging our AI Systems, including but not limited to any of your activities or decisions related to ad campaigns drafted with assistance of any AI System.
• apply human oversight and review before deployment or commercial use of AI output or generated content to help identify potential defects, intellectual property concerns, security vulnerabilities, or the unintended disclosure of confidential or proprietary information;
• hold all necessary legal bases for any personal data submitted into AI Systems;
• ensure that any AI-driven personalisation content on your properties is disclosed to end users in accordance with applicable law;
• maintain AI usage records and make them available to Monetag on request and when required for regulatory compliance;
• support responsible AI practices and reduce the risk of unintended outcomes or errors;
• promptly notify Monetag if you become aware of any AI system operating on Monetag Network, Platforms or services that may violate this AI Policy.

Subject to and in accordance with applicable law, natural persons affected by AI Systems operated by Monetag have the following rights:

• Right to transparency: Request information about how AI processes your data.
• Right to object to AI Profiling: Opt out of interest-based profiling and AI-driven personalisation at any time.
• Right to human review: Request manual review of any decision made solely by an AI automated process with significant effect.
• Right to explanation: Receive a plain-language explanation of any automated decision.
• Right to withdraw consent: Withdraw consent for AI-based processing at any time.

Subject to your compliance with Monetag Publisher Agreement, this AI Policy and other applicable rules and regulations you may retain rights in the specific pieces of AI outputs to the extent such rights are capable of being owned by you under applicable law. You acknowledge that outputs are not unique by default, and that Monetag does not guarantee exclusivity of any AI System output.

Violations of this AI Policy are treated at Monetag’s sole discretion, and Monetag reserves the right to take one or more of the following actions in response: (a) immediate suspension or permanent termination of the user’s account(s); (b) withholding of account balances pending investigation of AI-related fraud or AI Policy violations; (c) removal of non-compliant AI-generated creatives from Monetag’s Network; (d) pursuit of civil or criminal remedies where losses or harm result from the violation; (e) any other legal action available.

We may review and update this AI Policy from time to time by publishing a new version of it on our Website. Users are encouraged to review this AI Policy periodically so as to always be informed about how we use AI. This AI Policy forms part of, and must be read together with, the Monetag Terms and Conditions. It is governed by, and shall be construed in accordance with, the laws of the Republic of Cyprus. In the event of any conflict between this AI Policy and the Terms and Conditions, the Terms and Conditions shall prevail.

For all queries, complaints, or requests relating to this AI Policy please contact us via email at: dpo@monetag.com.