WhatsApp is the third-most popular social media app in the world, with more than 2 billion monthly active users. In terms of usage, it’s actually the top “pure” messaging platform out there. And its massive reach has transformed it into a must-have resource for publishers across all industries.
As with other popular messaging channels, users are extremely engaged when using WhatsApp.
However, establishing a high ROI is not only about reaching the right audiences. You also have to promote your site and learn to generate many clicks consistently.
Ready to learn the secrets of monetizing WhatsApp? Here’s everything you need to know.
Why is WhatsApp such a great traffic source?
There are many reasons why WhatsApp users are nice targets, and it goes beyond the fact that there are 2 billion of them. These include:
Now that we’ve covered the reasons why WhatsApp is a great traffic source, let’s dive into the strategies you can use to boost your bottom line.
If you have a website that you want to monetize through traditional formats like OnClick, Interstitial, Push, and Vignette, the flow should look like this:
1. Encourage your web subscriber to your WhatsApp community.
2. Create materials from the site that showcase your content and promote dialogue in your group:
SmartLinks are similar to conventional formats.
The difference is that traditional website ads are placed on your website, while SmartLinks published in available inventory redirect users to the best offers chosen automatically by an algorithm.
So, the flow looks the same, with the difference being that you will share a SmartLink instead of your website pages links. As a result, users will see ultra-targeted ads in the landing pages or pre-landers. In a nutshell, you don’t even need a website for this but use any traffic source you have!!
Additionally, you can boost engagement by taking steps like:
WhatsApp also allows you to open business accounts and create a product catalog. This means that you can use this feature to create a convenient listing that’s visible directly through the app.
If you set up a store (you can mirror your e-commerce if you have one), then you can generate revenue directly through the messaging app’s marketplace.
Lastly, you can create app extensions like this publisher and monetize the traffic you generate through this add-on.
Simply put, you create an extension, share it in your WhatsApp group, and even combine it with Push Notifications to make extra money. Here is a case study about it:
Additionally, you can boost your profits by more than 50% if you try out Monetag’s AI MultiTag feature.
Keep in mind that participating in a WhatsApp group that’s engaged doesn’t mean that your job is done.
As a matter of fact, once you hit this stage, you need to be careful not to make mistakes that might annoy your audience.
Here are some pitfalls you’ll want to avoid when launching WhatsApp campaigns.
Already one of the top messaging apps across the world, WhatsApp gives you a chance to generate traffic, boost engagement, and reduce churn through one simple solution.
Not only this but as we’ve covered in prior case studies, it’s possible to make thousands of dollars within a few weeks using WhatsApp.
In this article, we presented the case of an affiliate that made more than $8,000 in 16 days using WhatsApp — and this was in India, which has proven to be an extremely profitable market.
Is WhatsApp a great traffic source for you? There’s only one way to find out!