How to Monetize Social Traffic in 2025: The Most Updated Twitter and Facebook Hacks
Website monetization can be exhausting: SEO efforts, piles of high-quality content, and months of waiting to see results. It’s not the only path you can take, though: with social media, you can move much quicker and easier.
Social media already has everything you need: huge active audiences ready to consume both content and ads, and easy-to-use tools.
At Monetag, we work with thousands of publishers who earn from social media traffic every day. According to our stats, Facebook and Twitter consistently bring the highest traffic volumes, so in this article, we’ll focus on these two platforms and show you how to turn social activity into real income.
Why Social Traffic Works?
Some publishers underestimate social media as a traffic source. If you also don’t see much value in it, let us change your mind.
If you don’t have a high-traffic website, social traffic is exactly what you need:
- Social media scales fast. Smart algorithms push viral content to the right users almost instantly. You don’t need months of SEO work — just engaging content and a platform like Facebook or X (Twitter) to grow your reach organically.
- It’s easy to monetize with Monetag Smartlink. You can monetize it effectively with Monetag Smartlink (Direct Link), without struggling with SEO. And even having a site with a stable traffic flow, you can get a solid boost to your profit with social media.
- It’s profitable. Social traffic – at least at Monetag – usually has very high CPM rates, so it allows you to earn more with less effort. For example, our publisher shared a case study where he didn’t spend a cent on ads, moving just with organic traffic from Facebook. He earns about $1,000 per month, by the way.
You can read more about it in the full article:
If you already have a strong website, social traffic can still give your profit a solid boost: it’s organic, cookie-free, and can save you from sudden traffic drops.
- It gives you more independence. In other words, you diversify your strategy: for example, if your website search traffic drops, you still have an engaged audience and stable clicks on, say, Facebook.
- It doesn’t rely on cookies. Cookies are getting blocked, and tracking is becoming harder. But it has nothing to do with social traffic.
- Yes, it’s profitable too. Social traffic is not just backup — it’s a powerful source of high-quality, organic visitors. And paired with Monetag formats, it becomes one of the most efficient ways to monetize.
As we already said, Facebook and Twitter are the most effective media at Monetag. So, let’s take a deeper look at how to monetize them.
Facebook: Volume, CPMs, and Engagement
Facebook remains the king of social traffic — long sessions, strong CPMs, and tons of ad potential. Our top publishers consistently name Facebook as their most profitable platform.
Here is a quick Facebook guide compiled from publisher insights.
Which content performs best?
Speaking generally, it can be anything that evokes emotion, curiosity, and makes users want to share it. Some examples from our publishers include:
- Stories about celebrities. As one of our publishers, who earns about $10k per month, puts it, the best topics are ‘celebrity gossip, scandals, plastic surgeries, breakups, and glow-ups.’
- Touching stories. Another publisher shares ‘emotional hooks that can make people stop scrolling and want to learn more’. Some examples are transformation stories, like ‘She changed one thing in her routine, now people don’t recognize her…’. Besides, you can experiment with confessions, curious lifehacks, plot twists, or stories about lies and secrets.
- Weird facts. This can be anything related to science or just random knowledge. Something like – ‘The animal scientists still can’t explain this.’
- Money hacks. People are always seeking ways to boost their incomes. So, some success stories like ‘she makes $7,000/month’ – of course, true stories, with real hacks – will most likely resonate.
- Pop culture news. This type of content needs perfect timing — you have to stay on top of the latest trends and gossip. Topics can range from quick reviews of new Netflix series to breakdowns of the latest weird TikTok trends.
- Nostalgic content. It never gets old. A single photo of ‘90s candy or a collage of early 2000s fashion is often enough to trigger emotions and shares.
Note: you can try out the Reels format for all of these content types, and compare if it’s more engaging than text/image+text formats.
Can you just use your personal page to post content? Of course, you can – that’s totally legit. However, most publishers prefer doing it through Facebook groups, and, what is more, some of them use ready ones instead of building from scratch.
Here is the difference:
- Building a group from scratch means full control of your content and monetization. What’s more, as one of our top publishers says, ‘your own group is a long-term asset value, as you can sell it or rent it out’. And, it’s about bigger loyalty, and stronger user trust.’ However, it takes a lot of time to grow one, so be patient.
Here is one case study where a publisher created his own groups:
- Becoming a temporary administrator in already active communities. Such groups have ready engaged traffic, and it’s a perfect option to monetize it fast or test how different content types resonate. Still, you lose your traffic as soon as you stop.
To sum it up, let’s quote our publisher again:
If you have a budget and want fast results, renting a group makes sense. If you’re playing the long game, building your own group gives more control and long-term value.
What are the top popular mistakes?
Yeah, there are some pitfalls that can kill your page performance or even lead to an account ban. Even if you don’t evidently abuse any rules. Our publishers shared the top popular mistakes to avoid:
Stop Words
Don’t use words considered ‘banned’ on Facebook. For example, ‘kill’ – even used in a figurative sense as in a paragraph above – can trigger an account review. The same can happen with something like ‘cure’, ‘guaranteed’, ‘you won’t believe’, ‘no effort’, ‘zero investment’, and so on.
Monetag Publisher:
Always rewrite clickbait in a curiosity-driven, not aggressive, tone.
Showing ads on a brand new page
So you created a page, added a couple of posts, and began your monetization efforts immediately after. This might not work out: as our publishers claim, you need to attract some organic traffic for at least a week, and receive some likes and comments before showing ads.
Using too broad targeting
If you want to promote your page with Facebook ads, you need to target the right audience. As our publisher said, ‘Facebook is powerful, but without proper interests or lookalikes, you’ll burn cash.’ So, begin with narrow targeting, and then scale using the best-performing settings.
Going with Low Quality Creatives
Facebook cares about user experience. So, it won’t allow you to post blurry, low-quality images or send users to misleading landing pages with poor UX.
Twitter: Real-Time Trends, Tier 1 Traffic and Virality
Twitter traffic behaves differently. It’s more volatile and reactive, but still profitable if you catch the trends and make timely posts. Twitter CPMs are usually lower, but they’re fully compensated by traffic volumes and profits.
Just look at the statistics of one of our Twitter publishers:
This publisher earns about $5k per month on average, all thanks to expensive organic traffic from the United States.
And this is another publisher, and another proof that Twitter attracts many Tier-1 users, especially from the USA – and thus brings high CPM rates:
Which content performs best?
Unlike Facebook, Twitter has mild enough moderation and welcomes a bit more provocative content. Here is what can go viral, according to our publishers:
- Opinions and thought threads. Twitter is a platform for takes. Posts like ‘Hot take:’ or long threads where the author shares their bold thoughts, explains something, or reveals an insight easily become viral.
- Viral one-liners. Something punchy, witty, funny, ironic, or short phrases that people like to retweet or use as memes. It works especially well when such a tweet is a reaction to some hot news or actual trend: ‘Apple drops a new feature. Me, still figuring out how to close tabs properly.’
- Personal growth and milestones. “+150 followers in 7 days — here’s how,” or “From 0 to $500 in one month: lessons learned.” Twitter audience gets easily triggered and engaged with such progress posts.
- Story threads with a twist. Some publishers share short personal or fictional stories with hooks and a surprise ending. Such threads usually get many reactions, especially when some love stories are involved.
- Celebrity gossip. This topic seems universal: just like with Facebook, discussing stars works out on Twitter as well.
Here is a case study from our publisher: he picked highlighting show business news in his Twitter account, and it’s definitely brought him success. Read all the details here:
Twitter is about short forms of content. It means you can prepare your posts much quicker. Here are a couple of tips from our publishers that can help:
- Be consistent. Post regularly, like about 3-4 tweets a day. Make sure you are not spamming, but writing something really engaging.
- Be interactive. Let more people see your account by commenting on others’ tweets. Ideally, your comment must make a user want to check out your profile. Something like this:
Original tweet:
‘What’s the one piece of advice that changed your life forever?’
Your comment:
‘Stopped chasing productivity. I just wrote a thread on this in my account.’
- Mix formats. Short one-liners, quotes, threads, polls, and media can perfectly blend in a single account. This both keeps your feed interesting and helps you find what works best for your audience. Some publishers, though, keep going with a single content type, and that’s efficient, too – so, it’s a matter of testing anyway.
What are the most popular mistakes?
Twitter is a much more forgiving platform: you need to put in much effort to end up with a suspended Twitter account. However, some wrong moves can spoil the experience.
Not growing your subscriber base
Although a tweet can go viral overnight thanks to smart algorithms, many publishers are 100% sure that the number of subscribers still matters. It makes sense: you need a constant, stable number of tweet views. If one of your punchlines becomes viral, it doesn’t mean the post with a link to a site you monetize will become the same popular.
Ignoring engagement
Twitter rewards interaction. If you just post links without replying, retweeting, or engaging with others, your visibility drops. So, commenting on relevant tweets and replying to your audience is a crucial step, too.
Posting at the wrong time
Even great content can crash and burn if posted when your audience is asleep. Know your time zone and post during peak hours: usually, it’s morning and evening on weekdays. However, it’s also a thing to test: maybe your audience is active at night time?
Not following trends
Twitter audience watches movies very quickly. What was trending yesterday can sound like a retro cringe today. So, if you ignore trending topics, you might miss out on reach. Use trends to your advantage: react to news, join viral memes, or add your take on hot discussions.
How To Monetize Facebook and Twitter With Smartlinks in 2025?
In fact, we have a case study that completely answers this question:
However, it’s just a single case, and you have plenty of options. The most popular one is simple and efficient:
- You create and promote your Twitter or Facebook account so that it generates stable volumes of organic traffic.
- You insert links to your site or blog inside your Twitter/Facebook posts.
- Your site/blog/landing page contains Monetag Smartlinks – special links that lead users to ad offers that are the most relevant to them. You can also mix them with other Monetag formats.
- You earn, and often earn big: Smartlinks have the highest CPM rates compared to most other ad formats.
Final Thoughts
Social traffic is fast, flexible, and effective. With the right content that touches your audience, you can reach your first results within just a couple of weeks, and with minimal spending. Once you find what brings you the most likes, comments, and shares, you can pass on the rest of the task to Monetag – we have the right formats.
