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| Continent | Countries |
|---|---|
| Africa | Algeria, Egypt, Libya, Morocco, Nigeria |
| Asia | Bahrain, India, Indonesia, Jordan, Korea (Republic of), Kuwait, Lebanon, Malaysia, Oman, Palestine, Philippines, Qatar, Saudi Arabia, Singapore |
| Europe | Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Poland, Spain, Sweden, United Kingdom |
| North America | Canada, Mexico, United States |
| South America | Argentina, Brazil, Colombia |
| Oceania | Australia, New Zealand |
| Middle East | Kuwait, Lebanon, Jordan, Oman, Palestine, Qatar, Saudi Arabia, United Arab Emirates |
Transform Your Snaps to Profits: Learn How to Make Money on Snapchat
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Have you always thought Snapchat is just about fun filters and quick convos? Well, it’s time to reconsider your opinion of this app. While creators are busy getting viral on TikTok or chasing likes on Instagram, this platform is a hidden treasure trove right under everyone’s noses.
Surprised? We thought so! The app you probably use to send goofy snaps to friends can pay out big bucks. Now, just how much, you may ask? The New York Times recently shared stories of some Snapchat users making life-changing money, ranging from $30,000 to $3 million!
Undoubtedly, you also want your name on that list soon. The good news is that the opportunity is open to everyone, whether you’re a pro snapper or just getting started. This guide breaks down how to make money on Snapchat and grab a slice of that huge pie. Without further ado, let’s dive right in!
Contents
Snapchat in a Nutshell: Is There More to This Messaging App?
At first glance, Snapchat may look like a simple messenger app. However, dig a little deeper, and you’ll realize it’s much more than that.
Sure, you can send a quick snap to a friend, text them, or send a funny video that disappears in 24 hours. But if that’s all you use this app for, you’re missing out on several fantastic features and some serious money-making potential.
Let’s break this app down:
- Chats: These aren’t your average texts on other apps. Snapchat’s chats disappear after 24 hours, making every conversation feel like a secret exchange, which intrigues frequent users.
- Stories: This goes beyond showing off what you had for breakfast or your next vacation destination. With a lifespan of 24 hours, this feature helps keep your friends in the loop and engaged.
- Lenses & Filters: The magic (or quirky AR effects) happens here! Do you want to look cooler to your friends? Try the app’s dog ears, rainbow vomit, glassy eyes, go retro, and other effects that make your selfies pop.
- Snap Map: Share your location with your friends and watch your Bitmoji appear on a map. Cool, right? Sure! Creepy? Maybe a bit. Notably, you can always turn your location off!
- Snapchat Spotlight: Now, here’s the real gold mine. Submit your best content; if it blows up, you will earn just a slice of that million-dollar pie daily.
So, yeah—Snapchat’s more than just a messaging app. Like Pinterest monetization, where you can make money off your pins, this platform offers a creative playground that converts your snaps into serious cash.
Who’s Snapping? Dive Into the Snapchat Audience
Indeed, you’re eager to learn how to monetize Snapchat. But first, let’s talk about who’s hanging out on this app. And trust us, it’s not just your siblings sending fun selfies.
Snapchat has become the go-to platform for Gen Z, but it has also attracted millennials and some “Gen Xers.” According to a report by Statista, this app boasts a whopping 800+ million monthly active users worldwide and is reportedly the fifth most popular social media platform.
Let’s examine the demographics. Snapchat boasts a younger demographic, with about 38% aged 18 to 24. Most of the app’s users are based in Asia-Pacific, and about 100 million consumers are in North America.
Regarding time spent on this social platform, the average user spends about 30 minutes daily. So, there’s an audience that’s actively engaged, playful, and ready to connect quickly. With this much potential, the question is: Are you snapping yet?
Why Snapchat Monetization Can Be Tricky
Despite its earning potential, monetizing Snapchat is still tricky. How so? The answer lies in its messaging. 65% of Gen Z users enjoy using this platform for its quick, disappearing chats. However, converting those conversations into cash is a bit difficult.
Unlike Facebook monetization, where ads blend into endless scrolling feeds, Snapchat’s setup differs slightly. Users use the app to snap to their friends and not discover brands. So, slapping ads between messages can ruin the vibe.
Thankfully, Snapchat is gradually cracking the code on how to turn your engagement into revenue, thanks to features like Spotlight and Snapchat+. For now, though, the app creators are still figuring out how to cash in all those snaps.
Learn How to Make Money on Snapchat in 7 Proven Ways
So far, we’ve considered how Snapchat can make you money, whether you’re hustling with a business or just having fun. So, let’s dive into seven ways to earn comfortably on this platform.
1. Promote Affiliate Products
Affiliate marketing is a low-effort yet highly rewarding way to make money off Snapchat. You only need to promote products from top-end brands and get paid. You can choose from different affiliate programs, grab a fair deal, and share the affiliate link in your snaps. Every time someone makes a purchase via your link, a sweet commission comes your way.
Now, it all boils down to creativity. You should add flair to your snaps, make them fun, and grab your audience’s attention. And the beauty of this idea? You can do it from home, in a café, or while chilling at the beach.
2. Snap Your Way Into Spotlight
If you’ve not heard of Snapchat Spotlight, you’re missing out on free cash. This feature showcases the best 60-second videos from users, and it pays big—we’re talking $1 million daily! The app’s algorithm decides who gets a cut based on the snap’s views, shares, and uniqueness.
Getting started is effortless: create something that grabs attention, use Snapchat’s built-in filters, and submit it to Spotlight. Try to promote your account and post regularly. The more views you get, the closer you are to earning your slice of the million-dollar pie.
3. Promote Your Business with Geofilters
For business owners, Geofilters is a fantastic idea for raising brand awareness. They’re location-based filters that can be created by anyone (even small enterprises). They’re fun and interactive, allowing your audience to share where they are and what they’re up to. You can slap your brand’s logo on them.
How to do it: take a snap, swipe left or right through available filters, and you’re good to go. You can use these Geofilters at events, business openings, or to get people talking about your brand. In addition, they’re shareable, allowing you to expand your reach without breaking a sweat.
4. Sell Your Products or Services
If you have a side hustle, feel free to promote your products or services directly to your followers. You can share your business’s new releases, behind-the-scenes looks, and product displays. This doesn’t only highlight your offerings; it also helps you forge genuine connections with existing and potential customers.
Ensure that your snaps are fun and not overly promotional. You can follow the 70/30 rule—70% of your snaps should be for engaging content, with 30% reserved for promotional posts. By keeping your audience hooked while sprinkling in offers, you’ll have funds rolling in in no time.
5. Create Sponsored Lenses
Sponsored Lenses are a game-changer, and knowing how to create one can earn you cool cash. These interactive Augmented Reality (AR) filters let users play around with virtual items in real-time. Big brands like MTV and Warner Bros, have employed lenses for massive campaigns and paid influencers to use them in their snaps.
Knowing how to create a lens can provide instant engagement for small business owners, as people can snap with it and memorably promote your business. So, get creative with your lens so more users can share it, and you can enjoy more brand visibility.
6. Employ Snap Ads and Story Ads
Snapchat provides another sweet tool for businesses—Snap Ads. These short, engaging video ads often pop up between user stories. Thanks to the app’s precise targeting tools, you can ensure your ads land in front of the right audience based on interests, age, or location.
Story Ads are another interesting feature of the platform. They are similar to Snap Ads but are placed right in the Discover section. Story Ads are mini-billboards on your phone, with a call-to-action (like swipe up) to direct viewers to a longer video, app download, or website.
7. Earn Cash for Sponsored Stories
Brands will pay you for sponsored stories if you’ve built a solid Snapchat following. As you promote their products directly via your stories, you can be on these brands’ payrolls for as long as possible.
So, if you’re an influencer, expect businesses to contact you to feature their products in your snaps. Ensure that you create fun, engaging content and have a decent following. The more followers you have, the bigger the paycheck.
Overall, monetizing Snapchat is all about being playful and creative. The more fun and creativity you display, the more success you’ll see.
Ready to Earn? Watch Out for Snapchat’s Monetization Requirements
With our seven proven ideas, are you ready to start making money on Snapchat? If you answer yes, you’re on the right track! But before jumping into this large pool of monetizing your snaps, you must meet a few requirements.
Complying with these rules enables you to earn the big bucks this social media platform provides. Let’s consider them below:
1. Audience and Quality of Engagement
Snapchat doesn’t just hand out cash to anyone who wants to ensure you’re legit. To qualify for its Stories revenue share program, you must have at least 50,000 subscribers on your public profile. So, you’ve got to build a bit of a crowd.
In addition, you’ll need either 25 million views or 12,000 hours of view time in the past 28 days. This feat isn’t impossible, but it’ll take some time and effort, and we trust you can make it happen.
2. Be Consistent
Snapchat loves its active creators. So, to qualify, you should make a public post for at least 10 days in the past 28 days, with at least 20 snaps daily. Now that’s a lot of snapping! Remember, more posts equal more engagement, and these get you closer to that sweet paycheck.
3. Follow the Platform’s Rules
Snapchat expects you to play by its rules. You must be 18, publish advertiser-friendly content, and live in an eligible country. Stick to Snapchat’s Community Guidelines, Terms of Service, and Spotlight Terms, and you’re good to go.
Check out Snapchat’s Built-in Monetization Tools
Snapchat has also introduced its built-in monetization tools to help you cash in on your content. Let’s explore three prominent options you can try.
This tool can be your best friend if you share stories consistently. Snapchat places ads between your snaps in your public profile, and you get paid based on their revenue. A sweet gig, right? The best part is that you can cash out your earnings whenever you want once you have a minimum of $100.
To maximize your earnings, post frequently. Aim for 20 to 40 snaps daily to keep engagement high and dollars flowing.
2. Spotlight Rewards
If you’re unfamiliar with Spotlight, it’s like Snapchat’s version of TikTok, where you can create and share your content. Here’s where it gets exciting. The platform offers cash rewards to creators whose Spotlight snaps go viral.
Qualifying for Snapchat Spotlight requires having at least 10,000 unique views and 1,000 followers in the last 28 days. Also, the more creatively you use the app’s filters, lenses, and sounds, the better your chances of scoring big rewards.
3. Paid Partnership Label
If you’re getting sponsorship deals, Snapchat covers you with its Paid Partnership Label. This tool makes it easier to post sponsored content transparently, whether on your Public Story, Spotlight, or Snap Map.
If you have a massive following (a Snap Star), you can take it further by tagging the brand partner directly in your snap. Once approved, both parties can access performance data, and the brand can even boost the content when needed. It’s a win-win for all parties involved!
Where in the World Can You Enjoy Snapchat Monetization?
Before kickstarting your monetizing journey, have you considered where you live and if you are eligible? If you haven’t, the table below shows the countries that qualify for Creator Midroll Ads, the Spotlight Reward Program, or the Lens Creator Rewards Program:
Notably, Snapchat users in Poland aren’t eligible for Spotlight and Lens Creator Rewards programs.
Build Your Snapchat Audience with These Practical Tips
The foundation of earning on Snapchat is growing your following. Building an engaged audience is critical to making your content stand out and enjoy more earning opportunities. Here are some quick practical tips to help you get started:
- Cross-Promote on Other Social Media Platforms
Share your Snapcode or username on Instagram, Twitter, and Meta to encourage your followers to join you on Snapchat.
- Post Regularly To Keep Your Audience Hooked
Snapchat recommends making at least 20 snaps daily, ensuring they entertain, inform, or provide hints about upcoming content.
- Collaborate with Others
Partner or give shoutouts to other Snapchat creators and ask for the same in return. It’s a win-win that will help you both grow.
- Incentivize Your Followers with Sweet Perks
Entice your followers with exclusive content or giveaways they can only get by following your Snapchat.
- Share Your Snapcode Everywhere
Finally, add Snapcode to your website, blog, or physical marketing materials for more reach. The more places people see it, the easier it is for them to follow.
How Much Can You Earn on Snapchat?
The simple answer: it varies. Thanks to the platform’s numerous programs, you can turn your snaps into serious cash. Let’s highlight how much a few content creators earned on this platform.
| Creator | Subscribers/Followers | Earnings | How They Earn |
|---|---|---|---|
| Katie Feeney | 800,000+ | $1 million+ | Posting Repurposed TikToks and original content on Spotlight |
| Sarah Callahan | 10 million+ | $1 million+ | Fitness influencer creating viral content on Spotlight |
| Joey Rogoff | 80,000+ | $1.2 million+ | Making fun and quirky videos on Spotlight |
| Kevin Parry | 100,000+ | Thousands of dollars per video | Creating unique visual effects content on Snapchat |
| Cyrene Quiamco | Undisclosed | $750,000 (2021) | AR lens creator for brands like Hulu and Mariott |
| Hart Woolery | Undisclosed | About $500,000 (2022) | AR lens creator that recreates movie-style visual effects |
These creators’ earnings prove just how much you can get paid via Snapchat. Whether you’re a casual user or a dedicated creator, you can rake in dollars by using this platform. So, start snapping and watch the cash roll in!
Snap Your Way to Profits with Monetag
What a fantastic read! Now, you’re all set to turn your snaps into serious profits. Whether you’re diving into the platform’s Spotlight rewards, creating an interactive AR lens, enjoying midroll ads in your story, or locking down brand deals, the earning potential is there.
But what’s next? It’s time to take your Snapchat monetization game up a notch, and Monetag is here to be your ultimate partner in that aspect. With our SmartLink, you can direct your followers to offers primed for profit. You can also drive traffic to your website, where our ads are already doing their magic, to earn additional cash.
Notably, we’ve received positive news from our publishers about how they earn extra income via paid traffic, and you can be the next success story.
Do you want to see your earnings soar beyond Snapchat? Let our powerful ad tools help you make the most of your audience.
