7 Social-To-Site Funnels: How Publishers Build Income from Social Traffic
Some sites have seen a 20-40% decrease in search traffic since the introduction of AI Overviews. But you know what? Monetag publishers using social traffic are doing great. They know how to turn posts and Reels into real income.
Many of them use a text post with an image on Facebook, adding a link to their blog with Monetag Smartlink. But there are also other ways to do it, and we’ll show them in this article.
So, we asked and they shared – let’s see how their funnels work: simple, effective, and easy to repeat.
Contents
Funnel 1: Comment Link Engine ( Facebook, TikTok, Instagram)
This one is perfect if you monetize a movie, an anime, or a sports fan site; however, it can be adapted for other niches, too. So, unleash any video social media – Facebook, TikTok, Instagram – and go for it:
Short Video → Comment Link → Your Site
How it works:
- A hook. You create a 10-20 second video with a short teaser or intriguing moment. Add a text like ‘See more in the first comment’ to the video.
- A click. The link in the first comment to the video must lead to your site – the page dedicated to the mentioned movie, anime, or episode.
- An offer. When a user visits a page, they see Monetag’s ads. In fact, you can use other formats as well, but Popunder is the most typical and profitable option for movie fan sites.
Сomment from Monetag’s publisher: Reels and short videos with catchy titles work best. They get a lot of views and clicks.
Funnel 2: Bio Link Bridge (Instagram, TikTok, Facebook)
This one is more universal – it’s perfect for Instagram, TikTok, Facebook, and any other social media you can think of. It has more steps – and that’s why the traffic volumes reaching your site might be a bit lower. However, the quality is higher in this case: people who make it to the final page are truly interested, stay longer, and interact more with ads.
Comment from Monetag’s publisher: From my tests, the best content type is short, teaser-style videos that make viewers curious to see what happens next. This type always brings the most traffic. People love fast, curiosity-driven content that encourages them to click the link or open the comments to visit the website.
Post → Linktree → Link to a Site → Site
How it works:
- A hook. This can be any content type: a short video, a post, a story – the format is not so important, what matters is the CTA. It can be something like ‘Read/Watch more – link in bio’, and lead to your next funnel step.
- A warm-up. The Linktree link in your bio will direct users to a page featuring all your existing links – including sites and social networks. So, you kill two birds with a single stone: boost your social media presence, and also move a user to the next funnel step.
- An offer. A user goes to your site from Linktree, and you monetize them with your ads.
Quick tip from Monetag: Social media makes a perfect match with Monetag Smartlinks.
Funnel 3: Telegram Link Bridge
This funnel is similar to the previous one, but instead of a Linktree, you need an active Telegram channel with regular posting. This is how it looks:
Post → Telegram Channel → Quick Post With a Link to a Site → Site
And this is how it works:
- A hook. You post engaging short videos or posts on Instagram, TikTok, or other social platforms – anything that grabs attention and makes people want more. In the caption or bio, you place a link to your Telegram channel.
- A warm-up. Once users join your Telegram, they start seeing your daily updates – short posts or teasers with quick links to your site. This keeps them engaged and builds trust.
- A click. The Telegram post includes the article or content link. Users click it and land on your site.
Funnel 4: Tweet-to-Click Loop (Twitter)
If you monetize your X (Twitter) account, you can use a very simple funnel, proven by many publishers so far.
Viral Tweet → Comments / Pinned Link → Article
How it works:
- A hook. You publish a viral or discussion-triggering tweet: something catchy, or funny or a bit shocking that makes people engage and scroll through the replies. In the comments or pinned tweet, you drop the link leading to your article. The curiosity built in the main tweet makes users click.
- A click. They open the article on your site to read the full story or see the context behind the tweet.
Pro tip: This funnel can also include a newsletter or partner blogs. Short emails with new posts help bring people back, and collaborations with other blogs in the same niche help share audiences.
Funnel 5: One-Step Story Funnel (Facebook)
As one of our publishers shared, ‘Facebook Stories work really well too: you can attach the article link right there, and people go straight to the site with just one tap’. This is a very short and straightforward funnel that works on any social media that has this Stories format:
A Story with a Link → Site
How it works:
- A hook. You post short, eye-catching Stories on Facebook/other media with something that makes people curious – a teaser of an article, or a movie edit.
- A click. The Story includes a direct link to your article or site, so users can swipe or tap instantly. That’s it!
Funnel 6: Community Loop Funnel (Reddit)
Reddit traffic is a very underestimated source, especially if you run a content site or a fan page. The thing is, Reddit funnels tend to have a much longer lifespan than, say, Reels – and the users there are usually far more engaged.
Here is how you can turn the huge Reddit community into your next big traffic goldmine:
Reddit Content Post with a CTA → Site
How it works:
- A hook. You publish a post in a relatable subreddit (e.g. forum topic). Some examples of popular subreddits with big traffic flow are r/todayilearned, r/funny, r/anime, r/movies, r/gaming, r/lifehacks, r/oddlysatisfying, r/AskReddit. The post might be an image with a short caption, an excerpt from an article, or a discussion-style text post with a hook question like: ‘Did you know this happens when you…’
- A CTA. The post must create a desire to visit your site, but to avoid a direct ad, you need to make it natural, like ‘More pics in source’ or ‘Found this on the blog, a wild read, recommend’. Or simple – ’Here is the full story’.
Funnel 7: Visual Hook Funnel (Pinterest)
This is a must-have evergreen funnel for content publishers in lifestyle, DIY, beauty, home decor, recipes, travel, entertainment, and visual guides. Like Reddit posts, pins can keep bringing traffic for months or even years, unlike short-lived Reels or Stories.
All it takes is posting some aesthetic content and giving a link to your site:
Pinterest Content Post with a Link → Site
How it works:
- A hook. Create an image or collage that immediately catches the eye; something that promises value, like ‘10 Cozy Bedroom Ideas You Can Instantly Copy’. Post into your Pinterest account.
- A CTA. Leave a link to a dedicated article page on your site.
To Sum Up
As you can see, social-to-site funnels can take many forms: from simple one-step Stories to more advanced Telegram or Twitter loops. So don’t let AI Overviews or SEO issues make you anxious: you can always build your own traffic flow without relying on search engines.
And, don’t forget you can easily monetize it with Monetag.
