What about some Tier-1 traffic and $7,000 for a Pakistani Sports Fan Website? [Case Study]

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Meet our new case study: our publisher from Pakistan revealed some of the secrets of running a sports fan site and earning about $7,000/month on its monetization. 

Here is what he said: 

That’s really it, in fact – we can actually stop at this point. However, we got some insights and figures, and proofs to share, so read on!

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About the Publisher and His Website

Our hero of today has been into the sports fan-related traffic since 2008. And he is a very experienced webmaster when it comes to SEO and organic users!

However, the site he is working on now receives traffic in some alternative way. Look how it happens:

• Our publisher collaborates with some big sporting aggregators and catalogs
• These websites refer to our publisher’s content – for example, some match highlights and detailed game stats. 
• The publisher receives so-called ‘referral traffic’: users who come from a bigger website.

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Monetization: How and How Much?

Well, pretty much. And pretty easy! Let’s look at the results for one month:

Here are some takeaways we can get from this:

1. $7,600 in profits per month on a single website monetization is a GOOD result, bluntly speaking.

2. Onclick ads proved to be the top format for monetizing sports traffic. Again!

Want some more insights? Look: 

And, a couple of new takeaways:

1. You don’t need to live somewhere in Tier-1 to attract high-quality expensive traffic from these GEOs. Look: Germany, USA, Great Britain, Italy – most of the users come from very profitable countries.

2. Meanwhile, the highest CPM award goes to Brazil for the chosen period. Being a Tier-2 country, it easily beat the whole Tier-1 in terms of traffic price.

Here is how our publisher comments on this:

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How to Run and Monetize A Sports Fan Site: Rapid-Fire Questions

We asked our publisher several questions to understand his workflows and his monetization secrets. Let’s go:

Q: How to make users stay on your website and keep a stable traffic flow?

A: The only motivation required for users to stay on-site and bookmark it: high-quality content on the exact game a user was looking for. That’s it: this way, users will love your site and even share it with their friends and family.

Q: What sporting events do you think are the most profitable? Why?

A: The most profitable events are the games of NBA, NFL, MLB, NHL, Formula 1 races, and also MMA fights because they attract more users from Tier-1 GEOs.

Q: And what is your most profitable month?

A: The whole season from February to May is always profitable: most events finish their group stages and enter quarter/semi-finals, which attracts more users. However, 2024 witnesses a huge Cricket World Cup event in USA*, so earnings will most likely not drop.

* ICC Men’s T20 World Cup, 1-29 June 2024

Q: What do you do when you face some issues or, lack information, or want to improve your results?

A: I Learn from my experience. Whenever I face an issue I google it, consult with other guys from our field, try to fix the problem, try again and finally find a solution. 

Q: Finally, why Monetag?

A: I worked with several monetization platforms, and all of them have their pros and cons. What I love the about Monetag is that I always have clean ads I don’t need to filter myself.