How to Create a Telegram Mini App and Earn $25,752: Case Study From TMA Owners
Do you want to earn money with a Telegram Mini App but are unsure about your success? We have a super inspiring story for you today. A team of just two jacks-of-all-trades created a mini-app with a set of games, managed to collect an engaged audience, and has already earned almost $26k with Monetag only.
We bet you are curious about how they did it—in just about 8 months, by the way—so you are welcome to learn every little detail.
About the App and the Team
The mini app we are speaking about today is basically a collection of various free-to-play games. While you play, you earn in-game tokens that can be later converted into prizes. The app is available in 16 languages and has 63,560 monthly users.
The gaming collection includes different options – for example, antistress games like Pop-it, Shaker, and Bingo, or more unusual ones, like the Screamer challenge. In this one, users needed to scream into their phone speaker as loud and long as they can for 7 seconds to score the most points. After that, they could post a video of their scream in the app’s feed for an extra reward.
The App’s Team: Challenges like Screamer allow us to create a live community around our mini-app. We plan to continue adding new interactive elements, developing gaming mechanics, and testing unique concepts to keep users engaged.
Besides, the app has a task feed where users can earn extra coins by watching videos or ads and opening links:
The app was created in August 2024. The team behind it consists of two people who take care of literally all sides of the project: from programming and design to marketing, community building, and customer support. Sounds harsh, but this approach has its advantages:
The App’s Team: Such a format allows us to be flexible and quickly respond to audience requests, make quick edits, and test new ideas. Although our team is small, we have a clear split in roles: one person handles the technical side and development, while the other takes care of promotion, communication with users, and growth planning. This way, we can keep everything running smoothly, which is super important for small teams working on Telegram Mini Apps.
At the very beginning, the team lacked information and experience: the Telegram Mini-Apps niche showed great potential but was still unexplored at that moment. So, our partners had to learn through practice, test hypotheses, and fix mistakes.
Promoting the App
However, it wasn’t the only reason the app is so active now. Here is what the owners did to boost the audience engagement:
- App localization. According to the TMA owners, delaying the localization of the app interface was a mistake: it led to missing a part of the global audience during the initial launch phase. However, today, the app is available in 16 languages, and this simplifies promoting it among users from all over the globe.
- Multichannel marketing. The owners used several marketing channels: ad networks, targeted ads, influencers, and traffic exchange with other mini-apps. Collaborations with influencers and bloggers turned out to be the most efficient: they brought not just some traffic, but quality audience that trusts bloggers’ recommendations and have a genuine interest in the app.
The App’s Team: We’re constantly testing new ways to bring in users, checking how effective they are, and optimizing our promo strategies. This helps us not only pull in new people but also keep the ones we already have around.
- Raffle. The raffle has become an important part of the project, and the owners plan to launch it regularly—approximately twice a week. The two test rounds have already shown that the giveaway gives users some extra motivation: they don’t just take part in a draw but also monitor the results, hang out in a chat, and — most importantly — keep spending time in the app. So, the raffle helps to boost engagement and fosters long-term loyalty to the project.
- Social networks. The app owners have a Telegram channel, where they post all the project news, and a chat, where users can discuss the app, ask their questions, and get support. Besides, they have a Twitter account – not so active right now, but the owners plan to promote it later and attract a global audience with its help.
Mini App Monetization
Monetag Mini App ads have three formats. Our partners picked two of them:
- Rewarded Interstitial – a full-screen ad that leads to an offer page after a user clicks it. It appears after a user requests to watch an ad to get a reward in return.
- Rewarded Popup – almost the same as Rewarded Interstitial, but when a user requests to watch an ad for a reward, they are redirected right to the offer page.
They also tried In-Page Push as an experiment, but it didn’t bring high enough CPM.
All of the formats are added to the task feed, so a user is fully aware that they will see an ad and receive a reward after they watch it. Besides ad watching, the app owners have tasks from their partners: for example, a user needs to try another mini app or subscribe to some channel in Telegram.
Let’s take a look at the results they have gained with Monetag formats so far.
This screenshot shows which formats performed best. As we’ve already mentioned, the In-Page Push is not the best option for mini apps. The winner is Rewarded Interstitial, which has become a very curious takeaway: usually, it’s Rewarded Popup that shows the highest CPMs. So, as you see, everything is worth testing!
Here, you can see the overall earnings per day:
And here are the stats by GEO: as you see, the CPM is the highest for Bulgaria, while most impressions come from Vietnam. This is why it’s essential to promote your mini-app globally – you never know which audience will be the most active and which GEO will bring the highest quality traffic.
Right now, our partners plan to work on the app and keep going with Monetag. Here is how they commented on their experience of working with us:
The App’s Team: Monetag gives us flexible settings, easy-to-use analytics, and way better monetization deals compared to other platforms. Another huge advantage is our personal manager, who’s always there to help with setups, give tips to boost our monetization efforts, and sort out any issues super quickly.
To Sum Up
Right now, our partners are aiming to get listed on a CEX and keep expanding the token usage, developing the app, and monetizing their efforts. Let’s finalize this mega-inspiring case study with their simple but 100% proven advice:
Be ready to work and experiment non-stop. Success is about patience, staying flexible, and being able to roll with the punches.
If you have a Telegram mini-app with active audience, you are welcome to join the success too – join Monetag and start earning!
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