From Ads to Cash: How a Vietnamese Publisher Earned $300K+ in 3 Years

This case study dives into the vibrant entrepreneurial scene of Vietnam, where a local publisher is shaking things up. While this savvy entrepreneur prefers to keep their identity under wraps, they’re making a splash with a popular hosting site. 

And the best part? He has mastered the art of blending affordability with our Popunder ads to help boost his earnings. So, every ad impression brings in revenue, as customers enjoy top-notch, budget-friendly hosting. Indeed, it’s a win-win for all.

Notably, this is our first insight about hosting sites in this GEO, which makes things even more exciting. Also, there’s much to unpack from their success story—a brilliant mix of technical expertise, grit, and intelligent partnerships.

Let’s discuss how they became a profitable venture with one of Monetag’s ad features.

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Getting Started: The Captivating Story of the Vietnamese Publisher

Our publisher’s hosting service is a go-to in the global market, catering to users worldwide, and it’s easy to see why. They offer a user-friendly setup and are firmly committed to privacy and copyright compliance. Interestingly, the platform is in English, making it more accessible to users across the globe. 

Furthermore, this platform is renowned for its unlimited storage and bandwidth – it supports large files up to 15 GB.

To keep services attractive and reliable for webmasters, this publisher offers top-notch performance and holds prices low. If you’re looking for something extra, the hosting company offers premium ad-free plans with additional features at a pocket-friendly price.

Here are just some of its key T&Cs in a nutshell:

• You must be at least 18 (or the legal age in your region) to use this service. Also, if the site is illegal in your area, sorry, it’s off-limits for you.
• Our publisher draws a strict line on illegal or harmful content. That means no child abuse material or weapons trafficking.
• Also, they reserve the right to remove your content if it infringes on someone else’s intellectual property. And if you’re a repeat offender, your account could get the boot.
• The platform has a separate Privacy policy. Users thus agree to any updates the platform makes by continuing to use the site.

Their dedication to these crystal-clear principles has been a key driver to his success in Vietnam. 

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Gaining Traction: Growing Traffic and Expanding Their User Base

Acquiring traffic is essential for any hosting platform’s success. Our client knows this and has strategized to reach potential customers – webmasters. He focused on organic connections rather than running paid marketing campaigns. 

In an interview, the publisher explained:

This personal outreach method proved successful, as many customers appreciated the direct engagement and opportunity to test-run the service. To find and attract new clients, the publisher employed a straightforward approach:

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Implementing Monetag’s Popunder Ads: A Strategic and Profitable Move

While the publisher has made money from webmasters using his hosting, his partnership with Monetag is also noteworthy. 

Our publisher integrated Monetag Popunder ads into the hosting platform. Popunders are displayed on the websites of the webmasters who use the hosting. That’s why the hosting is so cheap, and our publisher has so much traffic and such big earnings – this traffic is not from his website, but from the websites of his clients. The client noted:

Their platform’s ability to incorporate these ads into the hosting service has been a key revenue driver. Thus, users using the hosting service can save money. 

However, the client noted that traffic fluctuation remains a concern in revenue generation. When speaking on the factors that may cause this issue, he explained:

Despite these challenges, Monetag’s flexible ad solutions allow the publisher to navigate fluctuations and maintain profitability. 

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The Results Speak Volumes: $300K+ Earned!

Monetization period: April 22, 2022, to September 16, 2024

Our publisher’s traffic is no doubt geographically diverse. 

Evidently, his platform attracts users from various regions, with most traffic coming from countries in Asia, South America, and Europe. While certain types of content are more prevalent in specific areas, the publisher’s service can accommodate clients across different industries and content categories.

According to the data provided, here’s the client’s general stats:

• Total Impressions: 708,758,983
• Total Profit: $319,271.512

This publisher also recorded impressive results regarding the ads they used. To ensure they capture all the traffic,  the entrepreneur tried different Monetag ad formats, such as Popunder (Onclick), Vignette banners, In-Page Push, and Interstitial.

The above result shows that the Popunder ads helped maximize monetization across these GEOs. The stats prove that Monetag’s ad network and the publisher’s hosting service generate consistent revenue in any region.

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Key Takeaways: Advice From Our Publisher

Anyone looking to follow in our dear publisher’s footsteps must be consistent. This, combined with patience and persistence, can lead to significant returns over time. Our publisher advises:

Finally, he emphasized the need to continuously improve his offerings. The hosting industry is quite competitive. As such, standing out involves constantly enhancing service to retain old users and attract new ones.

Our publisher has crafted a sustainable business model that thrives by prioritizing quality and actively responding to user feedback. You can also achieve similar success; commit to the effort, and you’ll soon reap the rewards.

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Boost Your Earnings with Monetag

Look at that! This is the inspiring story of our Vietnamese publisher, who thrives in its hosting services thanks to persistence and excellent collaborations. By teaming with Monetag and utilizing our ad formats, he has built a powerful income stream with truly impressive sums – $319,000. 

When it comes to our ad features, it’s important to note that Popunders are one of the best ad formats for hosting websites – super profitable and not significantly affecting the UX.

Monetag has multiple direct advertisers from all around the globe, meaning that you can easily monetize your traffic from literally almost any GEO (except North Korea, you know).

Let’s unlock the full potential of your traffic to your site.