How to Monetize a Car Review Site: Organic Traffic + Interstitials = $350

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Imagine turning your hobby into a stable profit. A dream for many, it became a reality for one of our Monetag partners — Selmir.  

Minimum investment, tons of enthusiasm, and Monetag smart tools — this was the recipe for our next successful case study.

The first month of monetizing brought our publisher $115. It covered all the expenses on his car review website. Now, his profits keep growing — and are well on the way to becoming the main source of income. 

So how did it happen? Sit back, and we’ll tell you this amazing story.

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About the Project

Selmir has a passion for cars — and decided to share it with others through a car review website. He began it as a hobby in his spare time from the full-time job — no copywriters and content specialists were involved!

The only investment Selmir made was the domain purchase — it cost $47 for a year of use. 

And what about the rest of the work? Well, here, Selmir had some advantages over others: his previous experience with WordPress websites and some programming skills. Here is what he shared with us:

— I made the site myself — through WordPress. I have experience in programming, and I like to experiment with the site — I constantly change something in design. I maintain the site myself, too, and if something happens, I can also solve it with the help of the hosting provider.

Note from Monetag: don’t worry if you don’t know how to do the same. After all, you can simply purchase a website — and we have a guide on how to do it.

After the domain was ready and the website went live, he began driving organic traffic from Google. 

The results were more than inspiring: people willingly visited Selmir’s site from the very first month:

Later, Selmir came up with new content ideas — they included vehicle maintenance and service advice and car purchase tips for newbies and first-timers.

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Website Optimization

Selmir has a pretty unusual approach to SEO efforts. As he put it, ‘There are a lot of sites that deal with SEO, but I didn’t want to waste time on it and focus more on the content.’

Instead of doing keyword research, creating backlinks, or paying for SEO audits, Selmir just added a WordPress Yoast SEO plugin.

This plugin created a sitemap that Selmir linked to the Google Search Console. The Console indexes all the pages itself — and the website began growing very soon. As Selmir said,

Everything worked out better than I expected for this short period, so I didn’t bother about backlinks or other optimization.

Tutorials

How to Increase Your Website Engagement: Best Practices and Tools

While Yoast kept optimizing the website automatically, Selmir delved into creating content — and today, he is a proud author of almost 3,000 posts.

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Monetization Strategy

Here is a quick strategy overview — as you see, nothing specific, with persistence as the main key:

Selmir decided to earn from his website through paid ads — and so he needed a reliable monetization platform. His choice fell to Monetag — and we couldn’t but ask him why, of course!

After researching different partner platforms, Monetag was chosen for its reputation, customer support, and ad customization options.

This all makes sense — we do provide our clients with tips and support 24/7 and have plenty of settings for ads. For example, you can set ad frequency, choose a particular placement on the website for some formats, or enable smart rotation via MultiTag.

But let’s get back to Selmir — what formats did he choose?

After trying all Monetag formats, which are Push, In-Page Push, Vignette, Interstitials, and Popunder, our publisher found Interstitials to be the most profitable option. So he left it as the only format for his website — and it never spoilt user experience or engagement.

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Results

The first month of monetizing brought in $115. It means the initial investment fully paid off! Later on, Monetag kept bringing profit, and the four months of work generated $349.48 in profit. As Selmir is the only person who creates content and he relies on organic traffic, there was no extra spending required — all he earned was his net profit.

And, don’t forget — Selmir has full-time employment. It makes his results even more impressive when we remember it was all done during his spare time, between the job responsibilities and daily routine.

Here is a screenshot of his statistics, with a monthly breakdown:

A great addition to a basic income — and this is just the beginning!

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What Does Our Publisher Think?

And a couple of final words from us: we believe in you, too — and you are welcome to earn with Monetag right away!