How To Make Money on Twitch: Turning Your Passion Into Profit

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Twitch has come a long way as a social streaming platform, with over 140 million viewers accessing different content. This platform also boasts millions of successful and wealthy streamers, providing quality content to diverse audiences. Indeed, reading about their stories may make you interested in knowing how to make money on Twitch. 

There’s actually no harm in wanting the best and most lucrative streaming career. However, you may quickly discover that it’s not a walk in the park. This process demands effort and dedication. But giddy up, dear streamer, you can still come out on top! 

This guide is here to hold you by the hand as it reveals tips and strategies for making money on Twitch. Before long, you would also rank among the top streamers and earners on the platform. Are you ready? Read along, and let’s learn more about this streaming platform. 


What is Twitch? 

Are you ready to make money on Twitch? Before we go deeper into the process, let’s briefly consider this remarkable platform’s history.

In 2011, Twitch began as a live-streaming website for video gaming. A decade later, it boasted nearly 7.4 million active streamers.

Now, just how big has Twitch become? Here are key stats that can provide us with a vivid picture.

These stats reveal the vastness of this platform and prove that it offers a rewarding experience for streamers and fans. Can you make money on Twitch? Yes, you sure can! Let’s explore this platform further and its earning opportunities. 


Is Twitch All About Gaming? 

The simple answer is no!

While it started as a gaming-streaming site, Twitch now accommodates numerous content streams that appeal to a variety of audiences.

monetag-make money on twitch-categories

Viewers can stream content related to music, cooking, art, design, and more. The platform also introduced IRL (in Real Life) streaming, where creators can basically chat with their audiences to foster friendship. 

In recent years, Twitch added a sports category on its website. Fans can get personal with their favorite players and clubs. Competitions such as the English Premier League, National Basketball Association (NBA), Major League Soccer (MLS), and UEFA Champions League share their content on this site.

In recent years, Twitch added a sports category on its website. Fans can get personal with their favorite players and clubs. Competitions such as the English Premier League, National Basketball Association (NBA), Major League Soccer (MLS), and UEFA Champions League share their content on this site.  

So, the opportunity now extends to you. By finding your niche and providing engaging content to your audience, you too can make money from Twitch. 


How Do Twitch Streamers Make Money 

Before jumping into a business, you’ll agree that reviewing the successes of those in the game can be of great help. Certainly, you’re curious about how Twitch streamers make their cash. It’s actually pretty interesting.

First off, Twitch offers a native Affiliate program for streamers. This is a fantastic starting point for earning. Viewers can subscribe to your channel for exclusive content at a fee, and Twitch pays you 50%. You can also earn via Bits—digital tokens that viewers buy and send as tips in the chat. Each Bit is worth one cent.  

Secondly, streamers make money from ads, although the earnings made here are less than those from the Affiliate program. A key reason is that these ads are shown while streaming. So, when they pop up, your viewer count may not be enough to generate a substantial payout. Nonetheless, ads do pay, and with consistent streams, they can guarantee better gains. 

Additionally, many streamers earn extra income via sponsorships, product promotions, and viewer donations. They also do so via affiliate links, where they earn commissions for every item sold on their streams. 


How Much Money Do Twitch Streamers Make 

If anyone tells you that spending hours playing video games won’t pay the bills, Twitch says otherwise. Millions of viewers tune in daily, turning their passion into profitable careers. So, how much money do Twitch Streamers make? 

Well, there are tiers regarding how much can be made. Starting with smaller streamers, monthly earnings can range from $50 to $1,500.

Mid-tier streamers see a significant jump, pulling in anywhere from $5,000 to $30,000 monthly. For instance, AshniChrist, who has around 1,000 Twitch subscribers, earns about $10,000 per month. She also enjoys ad revenue, donations, and sponsorships.

monetag-how to make money on twitch-top streamers

Top-tier streamers hit the jackpot, with monthly earnings ranging from $100,000 to $200,000. xQc, one of Twitch’s superstars, earns over $300k per month. His income streams include a vast subscriber base, ads, and donations. 

Of course, these are huge numbers, and it took these guys consistent efforts to achieve them. You can also follow that path by considering the details in the next section. 


Easy Ways to Make Money on Twitch

Finally, we are here! With streamers’ impressive payouts on this platform, you are eager to learn how to make money on Twitch. The truth is these approaches are straightforward, but you need to put in the work. So, how do you make money on Twitch? Let’s explore these simple strategies below: 

#1 Patreon

Think of Patreon as a platform to show your fans even more cool stuff, but for a fee. When you set up an account, you can share exclusive content with your subscribers. The best part? Twitch pays you a share of the subscription fees. So, if you keep creating exciting content, you can be sure of a steady income stream. 

#2 Streamlabs Tipping

Another avenue to make money is using Streamlabs for your streams. This has a tipping feature, where viewers can give you tips anytime. Every time someone tips, you get a notification, making it easy to track and show appreciation. 

#3 Donations 

Donations are another easy way to earn quick cash on Streams. Set up a donation button through PayPal so your viewers can send you money directly. You can also accept cryptocurrency donations like Bitcoin. 

#4 Sell Merch 

Imagine seeing your fans wear your branded T-shirts. With print-on-demand services, you can design and sell merch without stockpiling. Thus, you make extra money and give your fans something special to show their support.

#5 Affiliate Marketing

You can promote products you love and earn a commission on sales by setting up and sharing your affiliate links whenever you stream. So, when anyone makes a purchase via your links, you earn. This approach is excellent for making money while recommending products your viewers might enjoy. 

#6 Brand Collaborations 

As you become popular on Twitch, working with brands has its fair share of rewards. Whether through sponsorships, product placement, or special promos, brand partnerships give your stream an extra boost of cash and exposure. It is also a fun way to work with companies that are better at promoting your channel’s vibe.

These are strategies that have been tested by Twitch streamers. Now, do give them a shot and see what works best for you. Surely, with relentless effort and commitment, you can have a massive income stream from Twitch. 


How Much Can You Earn on Twitch

Well, knowing how much you can earn on Twitch depends mainly on your viewership and how often you stream. Here’s a rough sketch of potential earnings. 

Number of viewers per streamPossible revenue (per month)
5-10
Between $50 and $200

20+

Between $200 and $400

50+

Between $500 and $750

100+

Between $1,000 to $1,500

1,000 and above

At least $5,000

5,000 and above

At least $13,000

10,000

At least $30,000

Once you start earning, Twitch processes payment every 15 days and pays via direct deposit or PayPal. Your account must have at least $50 before payment can be processed. If you prefer wire transfer, ensure you have a minimum of $100. Therefore, stream quality content, engage with your audience, and watch your earnings grow. 


Twitch Monetization Requirements  

You now know the tips and strategies for making money on Twitch. However, before you can start earning, you must meet certain Twitch monetization requirements.  This involves becoming an Affiliate or a Partner. What do they entail? Let’s find out.

Twitch Affiliate

To become an affiliate, you should:

  • Have at least 50 followers.
  • Have streamed for 500 minutes across at least seven days with an average of three viewers. 

As an affiliate, you earn from subscriber fees, on-stream ads, and Bits. 

Twitch Partner

To become a Twitch Partner, you’ll need to elevate your stream numbers. You must have streamed for 25 hours across at least 12 days in the past 30 days, averaging 75 viewers. 

Once you hit these numbers, you can apply for Partnership. It’s noteworthy that Twitch reviews applications manually. Thus, only a handful of users earn approval. Regardless, you can still try and see what comes out of it. 

As a partner, you enjoy more perks such as:

  • Video On-Demand: Store old streams for 60 days (compared to 14 days for Affiliates).
  • User Emotes: Access up to 50 emotes (versus five for Affiliates).
  • Stream Delay: Implement a delay of up to 15 minutes.

How Game Publishers Benefit From Twitch Streaming 

Through Twitch’s affiliate scheme, many game publishers can make money and drive huge amounts of traffic to their websites. Since the platform hosts millions of visitors daily, game publishers can tap into this massive audience by partnering with popular streamers. This would undoubtedly create a stir in the market that is needed to drive sales. 

Let’s take the case of the Apex Legends game as an example. EA released it on Twitch without any prior announcement. Within a week of release, the game had over 25 million players due to Twitch streamers’ engagements.

In addition, game publishers can utilize Twitch Extensions to engage viewers actively. Extensions introduce interactive elements such as polls or direct links to the publishers’ websites to purchase games. 

Another instance was “Dead Cells,” where the game developers introduced an integration that allowed viewers to control the gameplay. The result? The watch count doubled within a month as the audience became more invested in the gameplay. This further motivated many viewers to become full-time “Dead Cells” gamers.

By strategically using Twitch’s tools and the influence of popular streamers, game publishers can effectively drive significant traffic to their websites or apps. This ultimately leads to an increase in revenue and player base. 


Make More Money by Monetizing Your Twitch Traffic

Look at that! As your popularity on Twitch grows, so does your traffic. Monetizing such traffic can significantly boost your streaming career, and Monetag makes the process exciting and rewarding. Notably, Monetag is a monetization platform that helps you turn your web and mobile traffic into revenue. 

You only need to promote your website, blog, or landing page on your Twitch streams. As you engage your viewers, they are curious to check out your links. As such, it’s important to keep your content relevant so they can keep coming back for more. As you drive traffic through your links, you can use our features to ensure a steady flow of revenue.

With our MultiTag feature, you can place a single piece of code on your site, and it’ll automatically show the best ads for your visitors. Thus, more relevant ads equal better earnings.

Another powerful tool is SmartLink. This unique URL uses machine learning to analyze user data and direct them to the most appropriate offers. This increases user engagement and conversions, which ultimately boost your cash flow.

So, are you ready to turn your Twitch traffic into a profitable stream? 

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