Anime Fansite, Monetag Popunder, and $44k as the Result [Case Study]

We are talking about anime sites again! This time, Vietnamese traffic is on the radar: our publisher earns about $100 per day with an anime site for users in Vietnam.

Without further ado, we’ll show you how he does it, share his statistics, and give you some tips on how to copy his super-efficient strategy.

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About the Publisher

As we already said, the whole story is about a site for anime fans.

So, the publisher created a site and began monetizing it with Monetag through Popunder ads. He tried other platforms and formats before, but Monetag Popunder turned out to be the most efficient one for his case:

Here is the pub’s statistics, to back it up with facts:

To keep a stable traffic flow on his site, the publisher also created a Facebook group, where he posts updates on the new content, with links to the site pages.

The publisher has been with Monetag for several months so far and has already gained impressive results. Let’s take a look.

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How It Started: Building the Site and Getting the First Visitors

The project began with a simple thought like “Maybe I can make a bit of money from this one day,” – but honestly, our publisher didn’t expect much. 

It was more of a side project, something fun to try. His friend helped him code a simple enough site from scratch, and after filling it with the first content, the publisher began to attract traffic. 

The traffic strategy was simple: a good old classic that always works as long as you are consistent with it:

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SEO

Now, the publisher works with a freelance SEO specialist. However, in the very beginning, he relied on his own basic SEO knowledge and picked the top keywords himself. 

Just a couple of them if you are curious: anime Vietsub, best anime 2025, naruto top series. The overall keywords set allowed targeting users from Vietnam and other countries as well. The SEO efforts started to pay off after about two months.

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Social Posts

Some extra boost came from Facebook: our publisher posted (and keeps posting now) summaries and memes in anime Facebook groups and subreddits. He didn’t spam – just shared when he had something fun or useful.

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Small Paid Ads

After a short while, the publisher tested cheap ads on Reddit and Instagram. It helped bring new eyes, but what’s more important, he used that traffic to build a small email list. 

Now, the site gets thousands of monthly visits, with most of the traffic coming from Google. How does this traffic bring money?

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Content Updates

Of course, it wouldn’t all be so efficient if the publisher didn’t work on his site content. Besides anime reviews and fan art, he added anime rankings by various topics – for example, top-10 love stories.

Besides, users can subscribe to series news and updates, new reviews, bookmark their favorite series, and check their viewing history.

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Vietnamese Traffic Monetization: Stats and Guidelines

To begin with, let’s look at the earnings. We’ve already taken a sneak peek at the stats, but here are a couple of more screenshots.

First, daily statistics that show a stable profit of about $100 per day:

And this is a GEO breakdown: as you see, Vietnam is the top profitable, but not the only country that brings profit:

So, how is it possible? In short, high-quality traffic and Monetag. And some more details:

• Clean ads. The publisher’s biggest concern was keeping the ads clean – he didn’t want to risk his site’s reputation with scammy offers or shady content. Luckily, that’s never been an issue for Monetag: our ads are clean, safe, and relevant to the audience.

• High CPM rates. Vietnam overall has pretty high CPMs, especially for anime and manga theme sites. Of course, it depends on the traffic quality and niche, but right now, the average rates range from $3.2 to $5.5. And, we see how they grow month by month!

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Final Words: What Does The Publisher Think?

Instead of a summary, let’s give a word to our publisher:

• Monetag has changed my experience and my overall opinion on working with monetization platforms. When I first started monetizing my site, I didn’t have huge traffic, but that wasn’t a problem. They still accepted me right away, and, although I wasn’t a big publisher, they instantly gave me a personal account manager who spoke my language. He helped me choose the best ad format and even gave tips to improve my CPM.

• I also love that I get weekly payouts – it took about a couple of months before we switched to this payment scheme, and this helps me much. Even though the dashboard is in English, it’s super easy to use – plus there’s a mobile version, so I can check earnings anytime.

So, enough with the warming up. Are you ready for the earnings?