What is Facebook SEO: Tips and Strategies to Increase Reach and Traffic
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Facebook is one of the most popular social media platforms ever built. It has almost 2.9 billion active users every month. The immense popularity and massive traffic on Facebook tend publishers to reach their potential customers and showcase their products and services.
But how can you reach your relevant audience and guess their interest in particular products or services? Here comes the SEO for Facebook. A publisher that adopts effective Facebook SEO strategies increases quality traffic on its Facebook page, just like an SEO-optimized website.
This article will discuss Facebook SEO and how you can utilize it on your Facebook business page for your benefit.
What is Facebook SEO Optimization and How Does it Work?
SEO stands for Search Engine Optimization. It is the process that involves using the best strategies to rank a keyword or specific words that people search on the Internet. Although Facebook is not a search engine like Google, SEO for Social media platforms works in the same order or process we follow to rank a website’s keywords.
Facebook SEO involves optimizing your Facebook page to be visible at the top of the search results when people search for your products or services. Only an SEO-optimized Facebook page can understand people’s interests and answer their queries like Google does.
Why Should Publishers Adopt Facebook SEO?
Since Facebook receives monthly traffic in billions, this user base is continuously increasing. But, as this user base is increasing, competition to rank your business pages on Facebook is also becoming tough.
Creating and setting up a Facebook page and then starting posting on it is not enough to reach the relevant audience. Publishers need to follow the best strategies to rank their Facebook pages to experience quality traffic.
Monetag is a helpful tool for generating revenue that is beyond your expectations. It uses six AI-enhanced ad formats to monetize traffic that you drive from Facebook.
Publishers worldwide are using Monetag to monetize any kind of web or mobile traffic. That means you can divert your Facebook page traffic to your website, where you have your content.
Facebook SEO Tips & Strategies That Actually Work
#1 Name Your Facebook Page Perfectly
Your page name is the first thing that appears on search results when someone searches for you. A Facebook page name must be catchy and relevant and should match the content you want to promote. Avoid using familiar names; you can name them with the keywords that people often search for.
For example, if your website is about hockey and it’s Vietnamese, it would make sense to name your page “Vietnam Hockey News.”
#2 Conduct Keyword Research
SEO for Facebook pages starts with conducting deep keyword research. Keyword research is about knowing which words people use to search for something on Google; however, it is also being used for social media platforms.
Focus on or think about what words or phrases people use to search for products or services you offer. You can use SEO tools like Keyword Planner and Ubersuggest to find the keywords and check their volume and ranking difficulty.
#3 Use Custom or Vanity URL
SEO Facebook strategies also involve using custom or vanity URLs for your page. Publishers often overlook this strategy, but it results well when implemented.
When you create a business page, Facebook automatically generates a default URL for it. This URL looks very basic and needs to be changed with a vanity URL. Using a vanity URL helps people find your Facebook page and also improves branding.
#4 Do Competitors Research
Now it’s time to get to know your competitors on Facebook. To do so, analyze things like how your page is performing as compared to others and what improvement you can bring in it to remain competitive.
Competitors’ research also involves knowing the Facebook SEO strategies others are using to promote their content. Check their graphic, reels, videos, ads, and captions, then benchmark yourself against them.
#5 Optimize Facebook Page with Keywords
You did the keyword research, and now you have a list of keywords. Use these keywords in the content fields on your Facebook page. Using too many keywords on the page does not make sense; it is called keyword stuffing, and you should avoid it.
Keyword stuffing makes the content monotonous, and Facebook could penalize your page. Use keywords where they make sense and sound natural. You can use keywords in the about us, captions, comments, tags, page names, and vanity URLs.
#6 Add Backlinks to Your Facebook Page
Facebook page backlinking works in the same order as website backlinking. Backlinks means getting links from other websites to your Facebook page. You can also link your existing websites and blogs with the Facebook page to divert traffic.
Research the high-authority websites that offer the same services you promote on your Facebook page. Backlinking to such websites improves Facebook SEO, and you receive massive quality traffic.
In addition to sharing through reels, graphics, and videos, you can also share SEO-optimized content through Facebook Notes.
Facebook Notes allows you to post longer pieces of content, similar to blog posts. While publishing content through Facebook Notes, ensure you add keywords, add links, and use catchy headlines. This helps a lot to improve your Facebook SEO and gives fast results.
#8 Add CTAs
Good CTAs inspire users to engage with your content. You can add CTAs like “Read now”, “Learn more”, and “Watch now” in your posts.
You also need to add a CTA in your Facebook page, it is an effective SEO Facebook strategy to encourage people to take action when they visit your Facebook page.
Tools You Can Use to Do Facebook SEO
Many good tools are available to execute these SEO Facebook strategies and tips. Using tools refines your efforts and ensures you are properly following Facebook’s SEO strategies.
Facebook Insights: This tool gives you details on how your page is performing and how people are interacting with the content you are sharing.
Google Analytics: This tool helps you to see where your traffic is coming from and analyze your page’s traffic.
Hootsuite: It is a social media management tool that helps schedule posts and analyze their performances.
KWFinder: This tool helps search keywords for finding the low-difficulty and high-volume keywords.
Conclusion
Facebook pages offer many options to publishers for promoting content. All they need to do is follow these trending and effective Facebook SEO strategies. These strategies are tested and will yield good results. Don’t forget to use the tools to smooth and improvise the Facebook SEO workflow.
