How to Turn Tweets into Money: $8K in a Month, $45K in a Year [Case Study]
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Today, we’re taking you through a case study about Monetag’s publisher, who turned his X (Twitter) traffic into serious income.
Just imagine it: earning up to $8,000 in a single month and $45,000 in just a year.
This is what our featured publisher from Pakistan has done just that by using Twitter’s algorithm and direct linking. His current strategy has changed, because he found a solution that really worked. Which one? Read on!
Background: choosing Twitter and building a strategy
Our publisher started exploring social media for monetization because, as he puts it, “social media is very easy.” He found Twitter especially easy, after his monetization attempts with Facebook didn’t work.
Unlike fan websites, Twitter’s algorithm works fast at delivering your content right in front of the people who want to see it most. Without those daunting attempts to rank in Google search. Tempting!
On top of gaining immediate visibility and engagement, generating traffic from Twitter doesn’t require technical skill. That’s right, our publisher didn’t make landing pages, websites to drive traffic. His blog appeared to be enough.
We can use direct links on Twitter, we don’t need to create a landing page, – he claims.
To maximize engagement, our publisher used hashtags and keywords to tap into hot topics and trends, particularly those involving interesting facts and stories about famous people, as well as engaging content they share online, like new photos or videos:
“If a famous person shares some fresh content or something interesting happens in his/her life, people search for it on Twitter. I use the relevant keywords and hashtags in my Tweets and write articles with those hashtags about that. I encourage users to click on the link to read a full version of the text on my blog.”
Here is an example of our publisher’s generic posts performance, meaning that these are his habitual results for most Tweets. Please mind that all posts perform differently and the amount of clicks can vary, so the screenshot below is just an example of one of them:
Our publisher’s results were no joke. As he scaled this engagement-driven strategy, he achieved a remarkable milestone by April 2024:
It was April 2024 when I earned almost $8k.
Meanwhile, one of his most successful posts achieved impressive metrics with 195K impressions, 49,819 engagements, and 6,973 link clicks.
Not too shabby for a simple Tweet! Want to repeat his success? Continue reading to find some tips.
How to start monetizing Twitter traffic, like our publisher?
#1. No need for a tech setup
Monetizing on Twitter doesn’t require a heavy tech-lift. Better yet, our publisher recommends that you start tweeting immediately. No extra learning is needed. In his view, experience is the best teacher when it comes to Twitter monetization:
I haven’t watched YouTube videos for useful information. When I started, my experience gradually increased.
#2. Choosing a monetization platform
Finally, to monetize on Twitter, you’ll need to choose a solid monetization platform.
I worked on another famous platform for two or three months, but their algorithm was not right. Other people were spamming with them, and they suspended accounts of real users that’s why I left it.
Results
Let’s break down the impressive results our publisher achieved.
The strongest GEO was the United States, with over 474,000 impressions and a profit of more than $31,000 . This shows a high level of interest in trending topics from the US audience, and the CPM of $66.69 indicates a lucrative market.
In the same timeframe, other notable regions included the United Kingdom and Brazil. The UK brought in $5,065 from 118,642 impressions, with a CPM of $42.69. Brazil had over 187,000 impressions and earned almost $1,900, with a CPM of $9.93. France and Canada also performed well, with CPMs of $35.27 and $33.76, respectively, highlighting these as valuable markets.
From July 1, 2022, to July 30, 2024, we see over 2 million impressions and $54,620, with a CPM of $26.78. Please mind that this data relates to Smartlink, the way they are displayed in the publisher’s account.
Breaking it down to daily performance, the publisher maintained strong metrics:
- July 10, 2024: 16,596 impressions, $409.38 profit, CPM of $24.67
- July 9, 2024: 11,043 impressions, $532.32 profit, CPM of $48.20
- July 11, 2024: 9,526 impressions, $299.00 profit, CPM of $31.39
Overall, the publisher’s strategic focus on high-engagement GEOs, trending topics, and effective ad formats resulted in impressive earnings.
Publisher advice for monetizing Twitter traffic
Based on these impressive results, our publisher has some valuable advice for those looking to monetize Twitter traffic effectively.
#1. Stay adaptable to earn big
One key lesson is to stay adaptable to platform changes. Recently, Twitter updated its policies, banning direct ad links in tweets. Our publisher quickly realized this shift and adjusted his strategy faster than his competitors. All of his actions complied with Twitter’s rules, his posts were successfully passing moderation, and he didn’t get any complaints (and still doesn’t get any).
Instead of posting direct ad links, he started linking to his blog, where the Monetag SmartLinks was set. This quick pivot allowed him to continue driving traffic, stay ahead of the competition, and earn up to $8K in April.
Twitter had an update in April. And my competitor was late to understand the algorithm.
That was a good chance for me. At that time, Twitter was not allowing the use of direct links. Only some posts were allowed if we change the domain of the direct link. And that time I redirect my blogger to the direct link of my Monetag.”
To generate significant traffic quickly, it’s crucial to use unique hashtags.
When people engage with a post, it generates a lot of traffic in a short period of time. For this, we try to use unique hashtags that are not used by the original source,” he explains
This strategy ensures that your posts stand out and reach a broader audience, because hashtags used by larger accounts would most likely lead users to those larger accounts, instead of yours.
#3. Choose Twitter for fast progress
If you want to see quick results, Twitter is the platform to focus on.
Facebook is a platform where it takes time to make your video go viral. On the contrary, on Twitter, if you have a good account, you use a trending hashtag, then your post goes to the top at the same time.
The real-time nature of Twitter’s algorithm helps in getting immediate traction for your posts.
#4. Keep on moving
Persistence is key to success. Keep experimenting and learning from your experiences to master Twitter over time.
“For the new users, I would say one thing that if they have started, they should continue. Earlier, it was very difficult for me to generate 1K impressions. Slowly, I understand the algorithm of Twitter and generate a good volume of traffic.”
#5. Use trend websites
Lastly, to stay on top of trending topics, our publisher recommends using websites like trends24.in.
If you want to work on Twitter, you can use this website trends24.in, it can help you to follow the trends.
See? Monetizing social traffic can be super-easy, especially when relying on Monetag’s Smartlink. So, wait no longer – start earning today!
