How to Go Viral on TikTok: The Formula for Explosive Success
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Since its launch in 2016, TikTok has grown to become a global hit. With over 1.58 billion users, it’s one of the biggest social media platforms worldwide. As such, many online brands leverage it to boost their presence and promote sales. But figuring out how to go viral on TikTok can feel like solving a puzzle.
Thanks to TikTok’s special algorithm, anyone can go viral—and that includes you!
Are you eager to learn more? Read on, as this guide will explore ways to create engaging content that TikTok users will love. Who knows? Your next video could become the next viral sensation
Contents
What it Means to Go Viral on TikTok
When a TikTok video gets a row of likes within minutes, we can say it’s starting to go viral. Consequently, you’ll see many—sometimes thousands or millions—people relate to it, comment on it, or even share the post. Getting popular on TikTok is like winning a lottery. While users might dismiss it and call it a luck game, conscious efforts coupled with consistency are needed to become that next sensation. How so?
Let’s take a look at Khabane Lame. He became one of the most followed accounts by silently mocking complicated life hacks and tasks. Not only that, his consistency and authenticity have earned him over 2.5 billion likes.
Understanding TikTok’s Algorithm and How it Works
You may wonder why a particular video gets thousands of likes while others have little popularity. The secret is the TikTok algorithm, which recommends content based on the user’s preferences.
Think about this: when users sign up on TikTok, they broadly indicate their interests. Afterward, the platform recommends content it thinks they’ll enjoy. As users interact with different posts, the algorithm learns more about their behavior and recommends more relatable videos.
This simply means your content has a higher chance of reaching those who will interact with it. As such, the more you understand and align your content to the algorithm’s analysis, the better your chances of going viral and attracting numerous views.
How Many Views to Go Viral On TikTok
The most viral content on TikTok is Zach King’s Harry Potter Illusion video, which boasts over 2 billion views. It then makes you wonder how many views it takes to go viral on TikTok.
The truth is no specific number of views guarantees your popularity. Of course, you’ll need a lot, but it can vary from hundreds of thousands to millions of views. While views are important, other factors like overall engagement (likes, comments, and shares) matter in attaining viral status.
These metrics will enable TikTok to recommend your video more, thereby expanding its reach. This can even make people share your viral post on and off TikTok, increasing your fame across diverse social networks.
How Often Should You Post on TikTok to Go Viral?
As often as you can and at the right time! It’s noteworthy that TikTok’s algorithm looks at how much engagement a video gets and doesn’t consider whether previous content was a success. This impartiality ensures that each post you make has an equal chance of becoming famous. So, post more!
In addition, it’s vital to implement a regular posting schedule. That calls for consistency! For example, you could post a video twice a week. This boosts your chances for virality over spamming videos on your feed for one week and going radio silent the next.
Timing is also key! You wouldn’t want to post when your target audience is asleep or busy. Instead, posting when they are active guarantees better results. While certain research may indicate specific peak posting times, it may not fit your niche or audience.
So, experiment and decide what works best for you. In addition, always remember to keep it simple and catchy, and, once again, be consistent!
How To Go Viral on TikTok Without Followers
Many content creators believe having a substantial follower count is the key to virality. However, that’s not the case with the TikTok platform. It gives all videos equal chances of going viral as long as the target audience enjoys and engages with them.
What if you just joined the platform and have no followers? No problem, dear friend! With these simple tips, you can still make your content unique and popular.
#1. Jump on Current Trends
Keep an eye on TikTok’s “For You” feed to discover trendy topics and challenges. When you see one that fits your style and addresses your niche, join and add your unique flavor. Your audience will certainly appreciate your creative content.
Hashtags can be your best friend for virality. To reach a broader audience, ensure to use popular and relevant hashtags in your video descriptions. You can mix general hashtags like #funny and #music with niche-specific ones.
#3. Post at Peak Times
Timing is everything. Post your videos when your target audience is most active. These could include lunch breaks, after school, weekends, or any time you notice fans are more likely to watch your post. If you’re new and unsure of your target audience, consider general trends and post accordingly.
#4. Collaborate with Other Users
Working with other TikTok users can boost your reach on the platform. You can partake in duets, shoutouts, live sessions, and collaboration to boost your content visibility. You can also follow influencers, understand their style, and interact with their posts. Once you’ve built up a following, reach out for collaborations. That can be your secret to going viral.
#5. Entertain and be Relatable
There’s no single formula for viral content, but being funny can be a considerable boost. Interestingly, 30% of TikTok users say it motivates them to purchase from brands or creators. If humor isn’t your thing, focus on adding value via educational or behind-the-scenes content. You can share authentic information, recipes, hacks, or product tips that viewers can relate to.
#6. Start with a Hook
With attention spans shrinking, you must establish a hook that instantly engages viewers. Over 63% of videos with the highest click-through rates have their key message right at the start. A pro tip will be to tease what’s to come or show the outcome initially to keep viewers watching.
There’s no limit to the number of hashtags you can use as long as you don’t exceed the platform’s character limit. However, a mix of trending, niche, and relevant hashtags can boost your chances of becoming famous. Trending ones can get your video to the general audience, while niche types let you reach specific communities interested in your content.
Use a few hashtags and experiment with different combinations to see what works best for your videos. Remember, while hashtags are important, your content quality and creativity drive virality.
5 Tools That Can Help You Go Viral on TikTok
Having the right tools can make a big difference when trying to go viral on TikTok. Some tools are free, so you can easily kickstart your content creation journey. Let’s briefly consider them.
#1. TikTok Promote
TikTok Promote is the platform’s native advertising tool. It offers a user-friendly interface for all kinds of accounts and various ad formats. You can track the performance of your ads directly on your account and analyze your engagement metrics.
#2. CapCut
CapCut is perfect for quick edits. You can use various templates to kickstart your editing process. Its AI-powered tools help fine-tune your videos, saving you time and effort. Adding trendy songs, dynamic sound effects, and text overlays is a breeze. Plus, you can upload your videos directly to TikTok from this app.
#3. Keyhole
Keyhole is excellent for engagement analysis. It offers in-depth insights into your social media account’s performance, including ideal posting times and competitor analysis. You can track which video effects generate the most engagement and adjust your strategy accordingly.
#4. TrendTok
TrendTok is designed for trend discovery and analytics. Available for iOS users, it uses AI to uncover upcoming viral trends and sounds based on your niche or location. You can get personalized hashtag recommendations and real-time notifications about new viral trends.
#5. Hootsuite
Hootsuite helps you manage your social media content, including TikTok. It allows you to schedule posts, generate captions, and post ideas using AI. It’s a great tool for keeping your content organized and consistent.
If you want to go viral on TikTok, it’s vital to abide by the platform’s rules. According to TikTok’s community guidelines, you shouldn’t post content that promotes violence, hate speech, dangerous behavior, or discrimination.
In addition, sensitive topics relating to politics, health, and social controversies must be handled properly in content. This is necessary as any misinterpretation may often result in conflict. Finally, they should avoid using copyrighted music or images without permission, which can lead to content removal or account suspension.
Simply follow these easy instructions, and you can often create content that resonates with users and is respected by the TikTok community.
Transform Your Viral Moments into Digital Gold
There you go! You’re certainly excited to record that new content. All you need to do is understand how the platform’s algorithm works and implement all the strategies we discussed to make it go viral.
If you want to improve your content’s quality, you can employ tools like TikTok Promote, CapCut, Keyhole, and more. While at it, endeavor to always stay compliant with the platform’s guidelines by promoting safe and relatable content. Finally, as your content becomes popular, you should consider monetizing your traffic from TikTok with Monetag.
Our AI-driven platform assists in monetizing your web and mobile traffic, turning your viral moments into digital gold. We offer intelligent ad solutions to boost your revenue via Popunder Ads, SmartLink, and other ad formats.
