| Social Media Platform | Penetration Rate |
|---|---|
| 94% | |
| Zalo | 90% |
| YouTube | 87% |
| TikTok | 69% |
| 46% | |
| X (Twitter) | 27% |
Go Pho It: How to Monetize Vietnamese Traffic [Quick GEO Guide]
Vietnam is a huge opportunity for webmasters and publishers. At Monetag alone, we’re already monetizing around 6,000 Vietnamese websites, and that’s not all! Thousands of publishers are also earning from social media traffic in this GEO.
If you’re curious to join them but aren’t sure where to start, here is a detailed overview of Vietnam as a source of traffic perfect for monetization.
Vietnamese Users: Who Are They?
Let’s begin with a quick snapshot of Vietnamese Internet users: what they do online, how they shop, and how they treat ads.
Source: https://www.statista.com/topics/6232/digital-advertising-in-vietnam/#topicOverview
The full statistics is wider of course, but we’ve picked out the most useful pieces for publishers. This can quickly answer the biggest questions: Which sites will work best for Vietnamese users? Which social media should you grow to reach them? And, of course, which ad formats will help you monetize.
Taking a look at the numbers above and a few of our own insider insights, we can give you a fast and clear picture.
What’s Special About Vietnamese Traffic?
Vietnamese traffic is a nice spot for Monetag publishers right now.
More and more advertisers are getting interested in the GEO, and those who have already entered it definitely know what they’re doing. They have already learned the country’s specifics and know how to make attractive, converting creatives. What’s more, many media buyers outside Vietnam are also testing this GEO and allocating pretty decent budgets for that.
Sure, competition among the larger Vietnamese publishers exists – there are plenty of popular websites that attract the biggest share of traffic. The good news is that social media traffic is perfectly monetized too – and we have plenty of proof of very high CPM rates. Here is one of them:
Now that you know the basics, you’re ready to start. Like with any traffic, we can roughly divide Vietnamese users into social media and website traffic. Monetag lets you successfully monetize both, so we’ve got some tips on the nuances of each coming right up.
I Want To Monetize My Website Traffic from Vietnam
Launching a website is already a challenge on its own. What’s more, you need to adapt it to the Vietnamese specifics. So, which site categories are worth it, and how can you optimize them for Vietnam?
What Sites Are The Top Popular Among Vietnamese Users?
If we get back to the top reasons Vietnamese users go online, these are the site categories that can really capture their attention:
- Video and streaming platforms
- Anime-related fan sites
- Educational sources with guides
- Informational and news sites
Fun fact: Astrology sites are also very popular in Vietnam. There’s one case study with a Telegram horoscope site that quickly gained traction among Vietnamese users and was successfully monetized with ads.
How to Prepare Your Site For Vietnamese Traffic?
If you plan to monetize a website, it helps to know a few nuances about the Vietnamese Internet. Nothing too tricky in fact – but some small details might spoil the user experience if you’re not aware of them. Here are the key points to keep in mind:
- Language. The official language is Vietnamese, and only about 30% the population speaks English fluently. What’s more, a Vietnamese-localized site will inspire more trust and get bigger engagement.
- Speed. 94% of Vietnamese people have access to 4G, and fiber internet penetration has just recently reached 80%. What does this mean? Exactly: the internet connection is not always the fastest, especially in rural areas. So, your site should be lightweight, fast-loading, and optimized for mobile devices. Extra tip: check your site with Google PageSpeed Insights to make sure your site runs smoothly and fast.
- Device. Most Vietnamese use smartphones — about 94% of the population owns one. Meanwhile, only around 51% have a personal desktop or laptop at home. This clearly shows that smartphones are far more common than computers. For publishers, it means there’s no need to create a fancy site with complicated, trendy desktop-focused animations or autoplay videos. An average user will quickly lose patience if all that beauty takes too long to load on a smartphone.
How To Monetize?
Some Vietnamese publishers work with a single advertiser or a couple of them – for example, they place affiliate eCommerce links on their sites.
However, why limit yourself? At Monetag, you’re connected to a huge pool of advertisers which means higher competition for your traffic and better payouts. One of our publishers first tried direct deals with eCommerce brands. But after going exclusive with Monetag, his earnings jumped — in June alone he made over $4,000, which is 33% more than the $3,000 a month he used to see.
Here is a full case study:
So, how can you monetize your site? You are free to choose from any of our formats. All of them are designed in a way to stay both unintrusive and profitable, so don’t worry they will anyhow spoil your UX.
Here is what you safely use to monetize your Vietnamese visitors:
- Native Banners. Classical, elegant way of monetizing your site, with banners that fit your site’s content and don’t look in any way intrusive. This ad format is available upon request at Monetag for publishers with top-quality traffic. Besides, there are three more banner options: Vignette banners, In-Page Push and Interstitials.
- Vignette banner. A modern version of a traditional banner that appears in the center of your page. It’s 100% visible and 0% annoying: a user can instantly close it if they are not interested.
- In-Page Push. Looking natively like push notifications, In-Page Push doesn’t require a user’s consent. They remain unobtrusive: the ads are small, and users can close them at any time.
- Interstitials. These full-page banners appear from time to time — you can set their frequency! — with relevant offers for a certain user. They are easy to skip, so don’t push users away.
- Popunder. This format opens an ad offer under a separate tab, so it doesn’t interrupt anyone when reading or watching your content. Yes, it stays visible — but just to the extent of bringing you profit and not annoying users. And, it’s very profitable: our stats show it has the highest CPM rates.
I Want To Monetize My Social Media Traffic from Vietnam
Let’s get back to the statistics on the top reasons Vietnamese go online once again. It’s clear that chatting and staying connected are the number one online activities, and that’s a hint! Social media and messengers dominate the mobile experience in Vietnam. Here are the top platforms and their penetration rates:
Source: https://www.statista.com/statistics/941843/vietnam-leading-social-media-platforms/
A couple of quick facts: Facebook is a leading platform, and it embraces about 73% of the population. Zalo is a popular Vietnamese messenger, actively used for chatting, purchases, and online services. YouTube and TikTok remain the top video platforms, while Instagram and X have a smaller but pretty stable audience of people under 25.
How to Monetize?
From what we’ve seen with our publishers, there are various strategies to make social media traffic profitable with Monetag Smartlink — a link added to your content, and redirecting a user to the most relevant offer, picked by our smart mechanism.
One of these strategies look like this:
Step 1. Create a social media account that will generate organic traffic. It involves constant activity and regular posting.
Step 2. Post engaging content. In most cases, it’s usually about emotional, somehow shocking or viral posts.
Step 3. Add links to your site, landing page, or blog in your social media posts. Once users click through, they’ll land on your site where the Smartlink is placed — and every interaction with them will bring you revenue.
Here is one good example from our publisher – a detailed case study with a couple of extra lifehacks for a real traffic and monetization boost:
How Much Can I Earn?
Vietnam’s audience is more loyal as they are less ‘ad-fatigued’. So, local users more willingly interact with relevant and unobtrusive ads, which means higher conversions for advertisers and better monetization for publishers.
The most exciting part: Vietnam has the potential for very high CPMs at Monetag. Of course, it all depends on your traffic quality – publishers with stable, high-quality traffic rarely complain about CPM rates. Our statistics show that Vietnamese traffic can bring in CPMs starting from $2, making it a highly competitive GEO, even compared to Tier-1 markets.
For example, here is the average CPM of a publisher who monetizes his anime fansite:
Read the full case study:
Full case study:
To Sum It All Up: Key Takeaways
Vietnamese traffic is perfectly monetized, and you’ve seen the profits it can bring right in this post above. Some key points to remember:
- Optimize your site for mobile users
- Go ahead with social media even without a site
- Don’t limit yourself to a couple of advertisers when there are hundreds of them at Monetag
- Test different Monetag formats to find your perfect formula of monetization
- Be prepared for high CPMs if you join Monetag
