How to Create a Landing Page and Monetize It

Basics
Monetag - landing page creation guide showing manual steps and top builders for monetization

Ready to turn traffic into cash? Then you’re in the right place. And since Landing Pages make the advertising world go round, it’s time we took a deep dive into what makes them click, stick, and cha-ching. 

We went over all the Landing Page Builders, how-tos, guides, and DIYs, and we compiled a no-bs, solid-info-packed guide.

So, read on if you want to learn how to create a landing page (whether you code it from scratch or use a smart builder) and identify the top landing page builders. We went ahead and chose the best builders that publishers, site-owners, and monetisers can’t help but love. Landing Pages give you control. So come, and let’s make traffic work for you.


What is a Landing Page

A landing page is a standalone web page built with one clear goal: get visitors take one specific action. No matter if that’s subscribe, buy, or sign up.

Your landing page is where people land after clicking an ad, email link, or promo. And unlike your homepage, it cuts the fluff and focuses only on conversion.

Every element on a landing page (headline, visuals, form, call-to-action), is designed to guide users toward that single objective. No menus. No distractions. Just a clean, fast-loading path to conversion.

Monetag - landing page focused on one goal with clean design and clear call to action

According to Unbounce, a landing page is built specifically for a marketing or advertising campaign.” That means it’s not about browsing, but driving results.

In short, a landing page is your digital closer. The page that turns clicks into customers, readers into subscribers, and traffic into profit.


Why a Landing Page Matters

When you create a landing page, you’re not just making another web page. Especially since a landing page has one single goal: convert. 

And the key is: focus. You add to it all the main ingredients and elements that lead to that single goal, and you focus it all on the intention. Hence, the result can only be to convert.

As Unbounce says,

By aligning your offer and design with what your audience actually cares about, you’ll create a landing page that’s impactful.

That lack of distraction and a clear goal translates into more clicks and, finally, more conversions. And if you’re into traffic monetisation, that’s gold.


How to Create a Landing Page Manually

If you’re doing it the “build it yourself” way, here’s a lean workflow for creating a landing page:

Monetag - step-by-step landing page creation showing goal setting design and optimization
  1. Define your goal – What do you want users to do? Subscribe? Buy? Download? Unbounce’s guide emphasises starting with a clear goal.
  2. Plan your information hierarchy – What’s the most important message? What comes next? Organise it.
  3. Craft a killer headline & value proposition – Say exactly what you offer and why it matters.
  4. Design your layout – Mobile-first. Clean. One primary CTA. It’s 2025, and you know mobile optimization is a must.
  5. Add social proof/visuals/trust elements – People convert when trust clicks in.
  6. Set up tracking & publish – Connect analytics, forms, and domain. Every great landing page needs to measure results.
  7. Test & optimise – A/B test elements. These include headline, CTA, and image. According to optimisation guides, this is critical.

By creating your landing page manually, you get full control. However, it also means more work.


Use a Builder (Why, When, and How)

For speed and scale, you’re probably better off using a landing page builder. It allows you to skip code, design bottlenecks, and long dev cycles. And with today’s builders, you don’t have to be a developer.

Another important thing is that you get built-in templates, mobile optimisation, and even integrations, or sometimes AI. Plus, you can experiment faster, playing with variants, layouts, and integrations.

So when you’re monetising traffic and you want results fast, a builder is often the smarter move. And it’s fast too.


Top 10 Landing Page Builders

Here are the best tools to build your pages, whether you want free, premium, AI-powered, or simple. And they all have a great reputation.

#BuilderKey Strength
1Unbounce
Conversion-focused, drag-and-drop + AI-powered features.
2InstapageBest for teams, ad-to-page personalization, and high conversion.
3Swipe PagesMobile-first speed, AMP pages, high performance.
4LeadpagesBudget-friendly, lots of templates, easy to use.
5ElementorExcellent for WordPress users, with free and premium versions.
6WixFree/affordable, beginner-friendly, with landing page options.
7HubSpotFree tier, CRM-integrated landing page builder.
8GetResponseStrong landing page + email marketing combo.
9Systeme.ioAll-in-one marketing + landing pages, good value.
10ConvertKitIdeal for bloggers/creators; landing page + marketing tools.

You’ll find that many of the above offer free landing page builder options as well (e.g., Elementor free version, HubSpot free tier). So you can even start without spending a dime.


Choosing the Best Landing Page Builder for You

Don’t know which to pick? Here’s a fast and easy cheat-sheet:

  • Do you use WordPress? → Try Elementor or Leadpages.
  • Need mobile-speed & large traffic? → Pick Swipe Pages or Instapage.
  • On a tight budget / want free? → Use HubSpot free tier, Wix free/cheap plan.
  • Want CRM + landing pages? → Rely on HubSpot.
  • Want all-in-one with email, funnels + pages? → Check GetResponse or Systeme.io.
  • Want conversion optimisation features (A/B testing, AI suggestions)? → Choose Unbounce.

Whatever you choose, just make sure it helps you create and optimise a landing page efficiently. And that, at the end of the day, it’s a fit for your traffic monetisation needs.


Why You Should Pick Monetag to Monetize Your Website

Here’s the deal: at Monetag, we help publishers and website owners like you turn traffic into profit.

We understand the hustle. Working with us, you can focus on creating landing pages that convert.

And we’ll handle the monetisation and optimisation sidekick. You bring the landing page, we help you slot it into a monetisation strategy that makes your traffic work harder. 

No extra talk, no wasted clicks.


Summary & action steps

  • You now know how to create a landing page, whether manually or with a builder.
  • You’ve seen the best tools: from free to high-end. Just pick one that fits your needs.
  • You’re ready to take action: define your goal, build or choose your builder, launch, track, and optimise.
  • For monetisation, come to Monetag. We’ll help you earn from the traffic your landing pages attract.

Start today. Whether you choose a builder from above or take the DIT route, build your first page, run traffic, and optimise. 

Then reach out, and we’ll help you turn those clicks into cha-ching.

Let’s make your traffic count.

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