4 Content Marketing Strategies to Try in 2025
Ah, content marketing, the life and soul of all marketing strategies. Well, maybe not exactly the life and soul but one thing all marketers can agree on is that content is an irreplaceable part of any good strategy. Without it, how would you ever show what you have to offer?
When done right, solid content marketing strategies can be a real game-changer. Are you looking to increase brand awareness? Drive more traffic to your website? Or maybe make your search rankings go from drab to fab?
Yup, all of that and much more can be done with a well-thought-out content strategy.
Having a great strategy is what will put you on the map, plain and simple. However, you need to know the difference between a good strategy and one that will just waste your time. So let’s talk about some of the good ones, shall we?
Content Repurposing Strategy
If you’ve been in the game for a while, you probably already have some content on your website, blog, social media, or wherever else you publish. Why not put that old content to good use?
Content repurposing is basically taking something you’ve already created and reshaping it into different formats to get the most out of what you already made.
Okay so let’s say you’ve written this amazing blog post breaking down the latest season of “Attack on Titan.” Instead of letting it sit there, you can take the written content you have and with just a little work, turn it into a video for YouTube or an infographic to share on social media.
Why Content Repurposing Works
- Expand your reach: People are different and everyone enjoys different kinds of content, so why not present your best works in various formats so you’ll have something to offer to everyone?
- Get more value from your work: Content creation isn’t exactly a walk in the part, every piece of original content takes time, effort, and a lot of blood, sweat, and tears. Instead of letting content fade into the archives, give it a new life and get more bang for your buck.
- Boost engagement: When you present your content in fresh, engaging formats, you’ll putting it in front of more eyes, so naturally, you’ll get way more likes, shares, and overall interaction.
- Save time and effort: Who wants to create all new content from scratch every single time? Well, there’s no need to start from scratch because you can just rework what you already have and get great results.
Creative Ways to Repurpose Content
- Turn your blog posts into videos, tutorials, or maybe podcasts.
- Transcribe your videos and summarize key takeaways to get an amazing blog post.
- Break infographics into bite-sized social media posts or animated content.
- Put together a couple of different blog posts and turn them into an in-depth guide or eBook.
The Skyscraper Technique
You’ve probably at least once in your life walked through a crowded city full of buildings and then spotted that one amazing skyscraper that you couldn’t look away from. It was eye-catching and stood out from all the other buildings, right?
Why not do the same with your content?
That’s what you can do with the Skyscraper Technique, make your content stand out above the competition. If you want to try out this technique, you’ll need to create high-quality, in-depth, and link-worthy content that rises above everything your competitors have to offer.
It’s a tall order but it’s possible.
How to Use the Skyscraper Technique
- Find top-performing content: Use tools like Ahrefs or BuzzSumo to find content in your niche that’s popular and already has strong backlinks.
- Make it even better: Figure out how the existing content can be improved. Can you add more details, fresh insights, better visuals, or updated stats?
- Promote it like crazy: Once your upgraded content is live, reach out to websites and influencers who linked to the original post and show them your superior version.
Why It Works
- Attracts More Backlinks: High-quality content naturally earns more links, improving SEO.
- Boosts Authority: Well-researched, valuable content positions you as a thought leader in your niche.
- Increases Traffic: More backlinks and shares lead to higher visibility and more visitors.
The Content Calendar Strategy
Trying to juggle multiple projects without coming up with a clear plan first is not only overwhelming but also incredibly unsustainable. What you need is a well-defined plan, оr іn other words, you need a content calendar.
A content calendar is kind оf like a roadmap that outlines what content you’ll publish, when you’ll publish it, and where it will be distributed.
With the content calendar strategy, you can stay organized, consistent, and оn track. You can forget about last-minute crumbling, missing a deadline, оr not being оn the same page іf you’re working as part оf a team.
How to Build a Content Calendar
You can use a spreadsheet, a project management tool, or even a simple physical calendar to organize your content.
Here’s what you need to put into your calendar:
- Content title: The main topic of your post, video, or whatever piece of content you’re making.
- Format: Blog post, video, infographic, social media post, etc.
- Author: Who’s responsible for creating the content.
- Keywords: SEO terms you’re targeting.
- Publish date: When the content goes live.
- Promotion channels: Where you’ll share it (social media, email, etc.).
The Guest Blogging Strategy
When it comes to content marketing strategy examples, Guest blogging has been around for almost as long as blogs have. And, we get it, some people don’t see the point in writing for someone elses blog.
I mean, why put in so much effort to write an article just for it to end up on someone else’s blog?
When you write for someone else’s blog, you’re writing for an audience you probably wouldn’t be able to reach any other way. You just have to make sure you’re writing for reputable websites in your niche, not just some random blogs.
If you opt for the guest blogging strategy, you’ll be able to put in links to lead to your site into the articles to boost your SEO, drive traffic, and get credibility in your niche (as long as you can show that you know what you’re talking about, of course).
Finding Guest Blogging Opportunities
- Search for relevant blogs: Look for websites in your niche that accept guest contributions.
- Network on social media: Connect with industry leaders and bloggers for potential collaborations.
- Use guest blogging directories: Find sites actively looking for contributors.
Writing a Winning Guest Post
- Choose a relevant topic: Pick something valuable to the host blog’s audience.
- Deliver high-quality content: Well-written, insightful, and engaging articles perform best.
- Follow the guidelines: Stick to the formatting and style rules of the host site.
- Promote your post: Share it on your social channels to drive even more traffic.
Final Thoughts
At the end of the day and when all’s said and done, there’s nothing that can drive traffic to your website quite like an amazing content marketing strategy. And it’s not enough to know how to create a content marketing strategy, you need to know which strategies to go for.
Just always remember that it’s not enough to create content, you need a great strategy that will make your content stand out. So, pick your favorite, and we wish you happy content creation.
